Let's play school Spring Festival by Dodamteo

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DESIGN DETAILS
DESIGN NAME:
Let's play school

PRIMARY FUNCTION:
Spring Festival

INSPIRATION:
The theme of the Lotte World 2020 Spring Festival is school. It is a fusion of opening and starting of school and spring which indicates the start of seasons. New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school. Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously. Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories. It is reminiscent of a fun school attended by cute characters in pretty school uniforms. For the visitors, with the background of the theme park, fun photo zones are provided.

OPERATION / FLOW / INTERACTION:
The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character) At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion. The visitors of the theme park are provided with fresh and unique pleasures and experiences.

PROJECT DURATION AND LOCATION:
This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.

PRODUCTION / REALIZATION TECHNOLOGY:
Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Materials like wood, paint, fomex, metal section structure, digital printing, artificial lawn and flowers, fabrics, LED lighting, LED string lights and others were used. Adventure Meeting Plaza: Wide 8,060mm X Depth 5,170mm X Height 5,000mm Adventure Dream Castle Photo Zone: Wide 8,250mm X Depth 2,500mm X Height 3,600mm Magic Island Main Bridge: Wide 12,000mm X Depth 62,900mm X Height 4,600mm

TAGS:
Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School

RESEARCH ABSTRACT:
We have collected as much data as possible on the age groups and tendencies of theme park customers. Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school.

CHALLENGE:
Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.

ADDED DATE:
2020-12-26 01:43:21

TEAM MEMBERS (4) :
Design, Constructing: DODAMTEO , Art Director: Jaesu Choi , Client: LOTTE WORLD and Illustrator: Inhyuk Jo

IMAGE CREDITS:
Dodamteo, 2020

CLIENT/STUDIO/BRAND DETAILS
NAME:
도담테오

PROFILE:
DODAMTEO Co., Ltd. We are a multi-disciplinary media company. Basedonyears of expertise participating in cross media areas suchas broadcasting/movie/drama, interiordesign and artworks,we provide our clientsoptimalservices by reflecting their core needs. Through ourmarketresearch& analytics pipeline, we provide industry leading service and solutions thatwill makeany client'sdream come true.

NOMINATION DETAILS

Let's Play School Spring Festival by Dodamteo is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

Let's Play School Spring Festival by Dodamteo is Winner in Event and Happening Design Category, 2020 - 2021.



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