Akbank ATM Automated Teller Machine by Akbank T.A.S |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Akbank ATM PRIMARY FUNCTION: Automated Teller Machine INSPIRATION: The starting question was "How to Design Automated-Teller-Mac UNIQUE PROPERTIES / PROJECT DESCRIPTION: Automated-Teller-Mac OPERATION / FLOW / INTERACTION: Akbank designed a new experience of Automated-Teller-Mac PROJECT DURATION AND LOCATION: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback. FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design was developed as web-based with multiple language options like English, German, Russian, French, etc. Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js SPECIFICATIONS / TECHNICAL PROPERTIES: 1024px X 768px screens within an Automated-Teller-Mac TAGS: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking RESEARCH ABSTRACT: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period. CHALLENGE: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Mac ADDED DATE: 2020-12-07 09:26:00 TEAM MEMBERS (8) : Dilara Gül, Gizem Öncü, Ayhan Arslan, Anıl Emmiler, Mete Eraydın, Itır Akel, Akbank Design and Development Team and R/GA London Team IMAGE CREDITS: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020. Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020. Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020. Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020. Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020. Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020 PATENTS/COPYRIGHTS: Copyrights belong to Akbank T.A.Ş, 2020. |
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| Visit the following page to learn more: http://www.akbank.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: AKBANK PROFILE: Akbank T.A.Ş. is one of the largest banks in Turkey. Founded in 1948, As of 2017, it had revenues of nearly TL 13.7 billion. Akbank has ranked as "The Most Valuable Banking Brand in Turkey" according to the "Brand Finance - Banking 500, 2018" report for the seventh time in a row. Akbank also achieved significant success by ranking as the 126th most valuable banking brand in the report that comprises the most valuable global banking brands. |
| AWARD DETAILS | |
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Akbank Atm Automated Teller MacHine by Akbank T.a.s is Winner in Interface, Interaction and User Experience Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Akbank T.A.S. · Click here to register inorder to view the profile and other works by Akbank T.A.S. |
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