Hotel New Grand Ready-to-eat Meals Packaging by Kazuaki Kawahara

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DESIGN DETAILS
DESIGN NAME:
Hotel New Grand Ready-to-eat Meals

PRIMARY FUNCTION:
Packaging

INSPIRATION:
This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.

OPERATION / FLOW / INTERACTION:
It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.

PROJECT DURATION AND LOCATION:
The project started in January 2020 and finished in November 2020 in Japan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The box of the package is made of cardboard.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 130mm x Depth 25mm x Height 165mm (Curry) Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)

TAGS:
Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce

RESEARCH ABSTRACT:
In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.

CHALLENGE:
The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.

ADDED DATE:
2020-11-28 10:25:32

TEAM MEMBERS (1) :
Art Director/Designer : Kazuaki Kawahara

IMAGE CREDITS:
Kazuaki Kawahara, 2020.

Visit the following page to learn more: https://www.latona-m.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Hotel New Grand

PROFILE:
The Hotel New Grand, the only classic hotel in Yokohama Japan that opened in December 1927. The Hotel New Grand is a member of the Preferred Hotels & Resorts. It is a non-franchise hotel that has played an important role in the history of Japan's hotel industry. The hotel welcomes guests in Yokohama, Japan's second largest city, which has flourished as a port city for Tokyo. Yokohama is located approximately 30 km south of Tokyo and boasts easy access not only to Japan's largest airport, Haneda Airport (Tokyo International Airport), but also to popular tourist destinations such as Kamakura, Hakone, and Mt. Fuji.

NOMINATION DETAILS

Hotel New Grand Ready-to-Eat Meals Packaging by Kazuaki Kawahara is a Nominee in Packaging Design Category.

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AWARD DETAILS

Hotel New Grand Ready-to-Eat Meals Packaging by Kazuaki Kawahara is Winner in Packaging Design Category, 2020 - 2021.



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