Boo Baby Friendly Cleaning Product by Evgeniya Abramova

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DESIGN DETAILS
DESIGN NAME:
Boo

PRIMARY FUNCTION:
Baby Friendly Cleaning Product

INSPIRATION:
The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.

OPERATION / FLOW / INTERACTION:
The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.

PROJECT DURATION AND LOCATION:
The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Consumer packaging format: bottle Consumer substrate / Material: plastic Label: Shrink Sleeve

SPECIFICATIONS / TECHNICAL PROPERTIES:
Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm

TAGS:
packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration

RESEARCH ABSTRACT:
In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.

CHALLENGE:
The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.

ADDED DATE:
2020-11-27 13:20:52

TEAM MEMBERS (6) :
Curator, Tutor: Leonid Slavin, Tutor: Evgeniy Razumov, Art Director, Designer: Evgeniya Abramova, 3D Visualization: Dmitriy Saveliev, 3D Visualization: Pavel Gubin and Music: Vasily Filipkin

IMAGE CREDITS:
Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin

PATENTS/COPYRIGHTS:
Copyrights belong to Evgeniya Abramova, 2019

Visit the following page to learn more: http://www.behance.net/gallery/95512507/BOO-b aby-friendly-b
CLIENT/STUDIO/BRAND DETAILS
NAME:
Boo

PROFILE:
The brand of sanitizing cleaning products safe for children and babies. The line of multi-usage cleaning products based on natural components, colouring-free and fragrance-free, safe to use around children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.

NOMINATION DETAILS

Boo Baby Friendly Cleaning Product by Evgeniya Abramova is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Evgeniya Abramova is also kept secret. This information will also be available later.
AWARD DETAILS

Boo Baby Friendly Cleaning Product by Evgeniya Abramova is Winner in Packaging Design Category, 2020 - 2021.



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· Click here to view the profile and other works by Evgeniya Abramova.
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