Wenzhong Liquor Experience Center by Liuqiang Feng Zhibo Gong |
Home > Winners > #113274 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Wenzhong Liquor PRIMARY FUNCTION: Experience Center INSPIRATION: Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry. OPERATION / FLOW / INTERACTION: The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area. PROJECT DURATION AND LOCATION: The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture. SPECIFICATIONS / TECHNICAL PROPERTIES: The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room. TAGS: Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense RESEARCH ABSTRACT: The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience. CHALLENGE: Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style. ADDED DATE: 2020-10-27 08:12:27 TEAM MEMBERS (3) : Liuqiang Feng, Zhibo Gong and Dan Li IMAGE CREDITS: Image #1: Photographer Old Blue, Wenzhong Liquor, 2020. Image #2: Photographer Old Blue, Wenzhong Liquor, 2020. Image #3: Photographer Old Blue, Wenzhong Liquor, 2020. Image #4: Photographer Old Blue, Wenzhong Liquor, 2020. Image #5: Photographer Old Blue, Wenzhong Liquor, 2020. PATENTS/COPYRIGHTS: Copyrights belong to Hope Interior Design, 2020. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Hope Interior Design PROFILE: Since its establishment in 2010, hope interior design has been committed to the special interior design services of commercial space, office building, real estate model demonstration area, hardbound house, children's space, school, etc. Our company's services for commercial design projects mainly include business environment and consumer market research, feasibility study, project theme positioning, business planning diagnosis, etc. |
| AWARD DETAILS | |
 |
Wenzhong Liquor Experience Center by Liuqiang Feng Zhibo Gong is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Liuqiang Feng Zhibo Gong. · Click here to register inorder to view the profile and other works by Liuqiang Feng Zhibo Gong. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Liuqiang Feng Zhibo Gong's Interior Design?
You will most likely enjoy other award winning interior design as well.
Click here to view more Award Winning Interior Design.
  |
 |
