BSTN Raffle Sneakers Box by Ralf Kauffmann |
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| DESIGN DETAILS | |||||
| DESIGN NAME: BSTN Raffle PRIMARY FUNCTION: Sneakers Box INSPIRATION: By the design of the Sneaker with Snakedesign. The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern. UNIQUE PROPERTIES / PROJECT DESCRIPTION: At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website. But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist. From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item. And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle. |
PRODUCTION / REALIZATION TECHNOLOGY: 3D-Printing for Figure Plastic and cardboard for the Box SPECIFICATIONS / TECHNICAL PROPERTIES: Hero: 30cm Box : 40cm TAGS: 3d Printing, Packaging, Design, Raffle, Limited Edition, RESEARCH ABSTRACT: The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve. CHALLENGE: Timetable from idea to delevering: 6 Weeks ADDED DATE: 2020-10-02 09:19:22 TEAM MEMBERS (3) : Ralf Kauffmann, Martin Stüwe and Chris Maier IMAGE CREDITS: Copyright by Brainartist, Nike and BSTN. |
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| Visit the following page to learn more: https://www.brainartist.de/en/cases/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Brainartist GmbH PROFILE: BRAINARTIST was founded in 1992 and is owner-managed, fast, compact, efficient and – with all its ingenuity – never top-heavy. Born from the idea of having something special for the customer, namely the best ideas – for strategic brand management, creative design solutions and imaginative presentations at the POS. |
| AWARD DETAILS | |
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Bstn Raffle Sneakers Box by Ralf Kauffmann is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Ralf Kauffmann. · Click here to register inorder to view the profile and other works by Ralf Kauffmann. |
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