XQ New Year Gift Box Pack Design by Shaofeng Pan

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DESIGN DETAILS
DESIGN NAME:
XQ New Year Gift Box

PRIMARY FUNCTION:
Pack Design

INSPIRATION:
The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.

OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.

SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2020-10-02 03:47:25

TEAM MEMBERS (1) :


IMAGE CREDITS:
Shaofeng Pan, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Xiamen Ruibo Haoyi brand consulting Co., Ltd

PROFILE:
Ruibohaoyi is a brand design strategy company with innovation as the core competitiveness. Focus on innovation, focus on forward-looking brand strategy, unique creative works. The media advantage of cross-border cooperation provides professional brand solutions for customers.

NOMINATION DETAILS

Xq New Year Gift Box Pack Design by Shaofeng Pan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Xq New Year Gift Box Pack Design by Shaofeng Pan is Winner in Packaging Design Category, 2020 - 2021.



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