Maskeeper Keep Face Mask in a Card-sized Package by Maurice Kwok and Steve Yeung |
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| DESIGN NAME: Maskeeper PRIMARY FUNCTION: Keep Face Mask in a Card-sized Package INSPIRATION: **The New Lifestyle Essential for the New Normal ** The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly. Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask. UNIQUE PROPERTIES / PROJECT DESCRIPTION: ** First in the World to Satisfy the Unmet Need** In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way. OPERATION / FLOW / INTERACTION: **Smart and Intuitive** Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration). PROJECT DURATION AND LOCATION: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong. |
PRODUCTION / REALIZATION TECHNOLOGY: **Fast to Market, Over One Million Pieces Distributed.** Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP. SPECIFICATIONS / TECHNICAL PROPERTIES: Size: 91 x 61 x 8mm Weight: 10g Material: PP Sheet (Food Grade) Lab Approval with Certification: EU EN71-3 Safety Directives REACH & RoHS Compliance TAGS: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus RESEARCH ABSTRACT: **Mission on Creating Shared Value (CSV)** The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down. By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy. CHALLENGE: **Minimal Design but Highly Efficient** In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely. ADDED DATE: 2020-09-30 14:39:44 TEAM MEMBERS (7) : Maurice Kwok, Steve Yeung, Kurt Fan, Winky Mak, Elle Yeung, Jack Fok and Artisana IMAGE CREDITS: Steve Yeung Maurice Kwok Winky Mak Kurt Fan Elle Yeung PATENTS/COPYRIGHTS: Hong Kong Short Term Patent 2020 Hong Kong Design Registration 2020 Hong Kong Trademark Registration 2020 Copyright ©2020 INNOSPHERE LTD. All Rights Reserved. |
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| Visit the following page to learn more: http://www.maskeeper.hk | |||||
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NAME: INNOSPHERE LTD. PROFILE: INNOSPHERE is a Hong Kong-based product design consultancy firm and specializes in product design, innovation, and strategy. Since 1998, the company provides professional design services to enterprises in Hong Kong, China, and Oversea. With winning over 20 design awards, which include the German Design Award, European Product Design Award, Good Design Award, Design for Asia Award. |
| AWARD DETAILS | |
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Maskeeper Keep Face Mask in a Card-Sized Package by Maurice Kwok and Steve Yeung is Winner in Fashion and Travel Accessories Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Maurice Kwok and Steve Yeung. · Click here to register inorder to view the profile and other works by Maurice Kwok and Steve Yeung. |
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