Dark Horse Wine Branding and Redesign by Pierre Delebois

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DESIGN DETAILS
DESIGN NAME:
Dark Horse Wine

PRIMARY FUNCTION:
Branding and Redesign

INSPIRATION:
forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2020-09-29 18:08:38

TEAM MEMBERS (4) :
Pierre Delebois, Executive Creative Director, Melanie Brown, Senior Designer, Steve Assandri, Production Manager. and

IMAGE CREDITS:
Pierre Delebois, 2020.

Visit the following page to learn more: http://www.forcemajeure.design
CLIENT/STUDIO/BRAND DETAILS
NAME:
E&J Gallo

PROFILE:
forceMAJEURE Design is an independent creative agency in New York dedicated to premium, luxury and lifestyle brands. We specialize in brand creation, brand renovation and innovation. We offer a wide range of expertise, from strategy, visual and brand identity, to product design and packaging, brand content creation and brand experiences.

NOMINATION DETAILS

Dark Horse Wine Branding and Redesign by Pierre Delebois is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Pierre Delebois is also kept secret. This information will also be available later.
AWARD DETAILS

Dark Horse Wine Branding and Redesign by Pierre Delebois is Winner in Packaging Design Category, 2020 - 2021.



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