Shangri La Red Wine by Pufine Advertising Ltd. Co.

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DESIGN DETAILS
DESIGN NAME:
Shangri La

PRIMARY FUNCTION:
Red Wine

INSPIRATION:
The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.

OPERATION / FLOW / INTERACTION:
1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.

PROJECT DURATION AND LOCATION:
The project began in October 2019 and will be completed in August 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Length:300mm, width:90mm, height:90mm

TAGS:
Packaging, wine, Nature, Shangri-La, Animals, Ink painting

RESEARCH ABSTRACT:
The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.

CHALLENGE:
We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.

ADDED DATE:
2020-09-29 08:41:35

TEAM MEMBERS (3) :
Designer: wang yang;, Creative Director: xia ling; and Customer Service Director: Zhou Xiaoli,

IMAGE CREDITS:
Pufine Advertising Ltd. Co., 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Yunnan Shangri-La Wine Co. LTD

PROFILE:
Yunnan Shangri-La Wine Co. LTD has invested and built factories in Shangri-La Economic and Technological Development Zone,Kunming Economic and Technological Development Zone,Qinhuangdao of Hebei province and Yantai of Shandong Province,and introduced domestic and foreign first-class winemaking technical experts and wine production equipment, which has formed an annual production capacity of 20,000 tons of wine and highland barley dry wine.In order to produce unique high-quality wine and highland barley dry wine,the company has built a highland barley base of 10,000 mu in the hinterland of Jinsha River and Lancang River in Diqing,Deqin,Yunnan, the core reserve of world natural heritage"Sanjiang Parallel Flow".In Yunnan Diqing Deqin,Hebei Qinhuangdao and Shandong Penglai and other high-quality wine producing areas in China,we have invested and built more than 5,000 mu of vineyards.Advantaged natural conditions and scientific cultivation management ensure the company's grape and highland barley raw materials supply.

NOMINATION DETAILS

Shangri La Red Wine by Pufine Advertising Ltd. Co is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shangri La Red Wine by Pufine Advertising Ltd. Co is Winner in Packaging Design Category, 2020 - 2021.



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