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| DESIGN DETAILS |
DESIGN NAME:
Ecological Journey
PRIMARY FUNCTION:
Gift Box
INSPIRATION:
Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
OPERATION / FLOW / INTERACTION:
1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
PROJECT DURATION AND LOCATION:
The project began in September 2019 and will be completed in December 2019
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Length:240mm, width:80mm, height:140mm
TAGS:
Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
RESEARCH ABSTRACT:
The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
CHALLENGE:
1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
ADDED DATE:
2020-09-29 08:08:21
TEAM MEMBERS (4) :
Designer: xiang shasha;, Creative Director: Zhang Yanhui;, illustration: Tong Meng and Customer Service Director: Zhou Xiaoli
IMAGE CREDITS:
Pufine Advertising Ltd. Co., 2020.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Wuhan Little Bee Food Co., Ltd.
PROFILE:
Wuhan Bee's Nest Biological Engineering Co., Ltd. is an export-oriented joint-stock enterprise that covers the planting, breeding, acquisition, storage, processing, scientific research, domestic sales and export of bee products. It is a leading enterprise in national agricultural industrialization and one of the top three enterprises in the export of Bee products in China. Our products are exported to the United States, Japan, The European Union, South Korea, the Middle East and other countries and regions. Our products cover four continents, with an annual export of more than 10,000 tons and an accumulated foreign exchange earning of 90 million US dollars.
Founded in October 1997, the company has a modern industrial park with an investment of more than 80 million yuan, covering a total area of 560 mu (about 373,000 square meters). The number of registered bee colonies reached 390,000, and there were 64 beekeeping bases.
Hubei famous brand "Bee's Nest" series of bee products are brewed with 100% raw materials and production process that meet the quality assessment standards of eu, FDA and other countries, so as to ensure that every "bee's Nest" product delivered to consumers is pure natural and pollution-free. It has 87 layers of strict testing, 15 years of leading export, 3 years of painstaking research, 2 national patents, 1 international patent, the world's most stringent quality assurance, easy to carry, incredible delicious, just for you who love honey food.
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