Liu Fangling Pickled Radish by Pufine Advertising Ltd. Co.

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DESIGN DETAILS
DESIGN NAME:
Liu Fangling

PRIMARY FUNCTION:
Pickled Radish

INSPIRATION:
The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.

OPERATION / FLOW / INTERACTION:
Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.

PROJECT DURATION AND LOCATION:
Completed in 2018 1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period. 2. 2019 The brand was interviewed and reported by China Central Television. 3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition". 4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019 5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.

SPECIFICATIONS / TECHNICAL PROPERTIES:
100 mlx6 pot; Outer box size: 350X140X65mm

TAGS:
Gift box, packaging, food, pickles, natural, healthy, quality, radish.

RESEARCH ABSTRACT:
Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.

CHALLENGE:
The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.

ADDED DATE:
2020-09-29 07:03:28

TEAM MEMBERS (5) :
Designer: Gui Dani;, Illustrator:LI AN;, Creative Director: Zhang Yanhui;, Customer Service Director: Zhou Xiaoli, and Animation Picture: Wang Kai

IMAGE CREDITS:
Pufine Advertising Ltd. Co., 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Enshi Shidahao Modern Agricultural Industry Co., Ltd.

PROFILE:
Enshi Shidahao Modern Agricultural Industry Co., Ltd. was established in 2015 and is located in Jianshi County, Enshi Prefecture, Hubei Province. The ecology here is beautiful and the selenium resources are very rich. It is the world's selenium capital. Enshi Shidahao Modern Agricultural Industry Co., Ltd. is a modern agricultural technology type with selenium-rich vegetable cultivation, black pig breeding, laying hen breeding, braised vegetables, cooked food, clean vegetables and wax products, chain retail and e-commerce. enterprise. The company has a registered capital of 10 million yuan. The company now has more than 100 employees, including 20 professional and technical personnel and more than 60 professional marketing personnel.    Enshi Shidahao Modern Agricultural Industry Co., Ltd. was formerly Shidahao Supermarket and Fangling Cooked Food. Jianshi County Shidahao Food Supermarket was commended as "National Advanced Individual Industrial and Commercial Household" by the State Administration for Industry and Commerce and China Self-employed Workers Association in 2012, and was awarded as "Consumer Satisfaction Unit" by the State Consumers Association. Shidahao series of foods successively won the "China "Famous and high-quality selenium products", "Famous Trademark of Enshi Prefecture", "Famous Trademark of Hubei Province"

NOMINATION DETAILS

Liu Fangling Pickled Radish by Pufine Advertising Ltd. Co is a Nominee in Packaging Design Category.

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AWARD DETAILS

Liu Fangling Pickled Radish by Pufine Advertising Ltd. Co is Winner in Packaging Design Category, 2020 - 2021.



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