DESIGN NAME: Renata-A
PRIMARY FUNCTION: Shampoo
INSPIRATION: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
OPERATION / FLOW / INTERACTION: NA
PROJECT DURATION AND LOCATION: 2019 in Taoyuan / Taiwan
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: PLA(Biomass Plastics) / HDPE / Paper
SPECIFICATIONS / TECHNICAL PROPERTIES: 8cm x 3.5cm x 16cm
TAGS: Package Design, Visual Design, Brand Design
RESEARCH ABSTRACT: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
CHALLENGE: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
ADDED DATE: 2020-09-28 14:29:16
TEAM MEMBERS (1) : NA
IMAGE CREDITS: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU
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