Display Of Guilin Scenery Toothpaste Package by LongSheng Zhong

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DESIGN DETAILS
DESIGN NAME:
Display Of Guilin Scenery

PRIMARY FUNCTION:
Toothpaste Package

INSPIRATION:
The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi Beautiful natural scenery.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.

OPERATION / FLOW / INTERACTION:
Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.

PROJECT DURATION AND LOCATION:
April 22, 2020 to May 12, 2020.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Outer box,350g white cardboard paper,matt lamination, transparent UV coating. Tube,PEX,AL,PEX

SPECIFICATIONS / TECHNICAL PROPERTIES:
Outer box,45mm*35mm*190mm tube,94mm*146mm

TAGS:
Emotional resonance, uniqueness, product origin, Guilin scenery

RESEARCH ABSTRACT:
Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.

CHALLENGE:
Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.

ADDED DATE:
2020-09-25 09:10:10

TEAM MEMBERS (1) :


IMAGE CREDITS:
LongSheng Zhong, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Guilin Sanjin Group Co., Ltd.

PROFILE:
Guilin Sanjin Pharmaceutical Co., Ltd. is a pharmaceutical company that specializes in the research and production of Chinese medicine and natural medicine. It is also one of the earliest manufacturers of modern Chinese medicine preparations in China. The predecessor was Guilin Chinese Medicine Factory. It was founded in 1967 by the state Invest 190,000 yuan to prepare. Since 1985, by insisting on reform and innovation, relying on scientific and technological progress and scientific management, the company’s main economic indicators have increased at an average annual rate of about 30%. From a small traditional Chinese medicine workshop that was on the verge of bankruptcy, it has become a well-known modern Chinese medicine manufacturer. In 2007 The company completed sales revenue of 1.08 billion yuan and realized profits and taxes of 410 million yuan. Its main indicators have been ranked first in Guangxi's pharmaceutical industry for many years, and it has been ranked among the top 50 Chinese medicine industries in China.

NOMINATION DETAILS

Display of Guilin Scenery Toothpaste Package by Longsheng Zhong is a Nominee in Packaging Design Category.

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AWARD DETAILS

Display of Guilin Scenery Toothpaste Package by Longsheng Zhong is Winner in Packaging Design Category, 2020 - 2021.



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