Yanghe Personal Letters Baijiu Packaging by Zhaoxin Zhu and Dongyan Ruan

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DESIGN DETAILS
DESIGN NAME:
Yanghe Personal Letters Baijiu

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.

OPERATION / FLOW / INTERACTION:
Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.

PROJECT DURATION AND LOCATION:
The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup. 2.Box:Adopting environmental corrugated paper and wrapped with paper cover.

SPECIFICATIONS / TECHNICAL PROPERTIES:
280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight

TAGS:
Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle

RESEARCH ABSTRACT:
This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.

CHALLENGE:
"Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.

ADDED DATE:
2020-09-23 09:07:45

TEAM MEMBERS (1) :
Designer: Dongyan Ruan

IMAGE CREDITS:
Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
JIANGSU YANGHE DISTILLERY CO.,LTD

PROFILE:
Located in Suqian city, Jiangsu Province, China's liquor capital, Jiangsu Yanghe Brewery Jon-stock Co., Ltd. Is an enterprise in China's liquor industry with two "Famous Chinese wines" and two "Time-honored Chinese brands" in Yanghe and Shuanggou. The company owns "three rivers, two lakes and one wetland", which is located in Suqian, Cognac Brandy producing area in France and Visgei producing area in Scotland in England, and is called "three famous wetland wine producing areas in the world".

NOMINATION DETAILS

Yanghe Personal Letters Baijiu Packaging by Zhaoxin Zhu and Dongyan Ruan is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Yanghe Personal Letters Baijiu Packaging by Zhaoxin Zhu and Dongyan Ruan is Winner in Packaging Design Category, 2020 - 2021.



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