Classic Blue Sealed Baijiu Alcoholic Beverage Packaging by Xueqian Zhang and Jingzhang Xiao |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Classic Blue Sealed Baijiu PRIMARY FUNCTION: Alcoholic Beverage Packaging INSPIRATION: The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor. OPERATION / FLOW / INTERACTION: The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope. PROJECT DURATION AND LOCATION: The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm. SPECIFICATIONS / TECHNICAL PROPERTIES: 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight TAGS: crafts, Baijiu, spirit, packaging, art RESEARCH ABSTRACT: A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation&q CHALLENGE: In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created. ADDED DATE: 2020-09-23 08:40:54 TEAM MEMBERS (3) : Designer: Huashuang Liu, Designer: Xueqian Zhang and Designer: Xuan Zhou IMAGE CREDITS: Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020. PATENTS/COPYRIGHTS: Patented in March 2020 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: JIANGSU YANGHE DISTILLERY CO.,LTD PROFILE: Located in Suqian city, Jiangsu Province, China's liquor capital, Jiangsu Yanghe Brewery Jon-stock Co., Ltd. Is an enterprise in China's liquor industry with two "Famous Chinese wines" and two "Time-honored Chinese brands" in Yanghe and Shuanggou. The company owns "three rivers, two lakes and one wetland", which is located in Suqian, Cognac Brandy producing area in France and Visgei producing area in Scotland in England, and is called "three famous wetland wine producing areas in the world". |
| AWARD DETAILS | |
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Classic Blue Sealed Baijiu Alcoholic Beverage Packaging by Xueqian Zhang and Jingzhang Xiao is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Xueqian Zhang and Jingzhang Xiao. · Click here to register inorder to view the profile and other works by Xueqian Zhang and Jingzhang Xiao. |
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