Classic Blue Sealed Baijiu Alcoholic Beverage Packaging by Xueqian Zhang and Jingzhang Xiao

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DESIGN DETAILS
DESIGN NAME:
Classic Blue Sealed Baijiu

PRIMARY FUNCTION:
Alcoholic Beverage Packaging

INSPIRATION:
The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.

OPERATION / FLOW / INTERACTION:
The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.

PROJECT DURATION AND LOCATION:
The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.

SPECIFICATIONS / TECHNICAL PROPERTIES:
210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight

TAGS:
crafts, Baijiu, spirit, packaging, art

RESEARCH ABSTRACT:
A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.

CHALLENGE:
In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.

ADDED DATE:
2020-09-23 08:40:54

TEAM MEMBERS (3) :
Designer: Huashuang Liu, Designer: Xueqian Zhang and Designer: Xuan Zhou

IMAGE CREDITS:
Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.

PATENTS/COPYRIGHTS:
Patented in March 2020

CLIENT/STUDIO/BRAND DETAILS
NAME:
JIANGSU YANGHE DISTILLERY CO.,LTD

PROFILE:
Located in Suqian city, Jiangsu Province, China's liquor capital, Jiangsu Yanghe Brewery Jon-stock Co., Ltd. Is an enterprise in China's liquor industry with two "Famous Chinese wines" and two "Time-honored Chinese brands" in Yanghe and Shuanggou. The company owns "three rivers, two lakes and one wetland", which is located in Suqian, Cognac Brandy producing area in France and Visgei producing area in Scotland in England, and is called "three famous wetland wine producing areas in the world".

NOMINATION DETAILS

Classic Blue Sealed Baijiu Alcoholic Beverage Packaging by Xueqian Zhang and Jingzhang Xiao is a Nominee in Packaging Design Category.

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AWARD DETAILS

Classic Blue Sealed Baijiu Alcoholic Beverage Packaging by Xueqian Zhang and Jingzhang Xiao is Winner in Packaging Design Category, 2020 - 2021.



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