The Miao Style Town Commercial by Yiping Yu and Shuangwu He

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DESIGN DETAILS
DESIGN NAME:
The Miao Style Town

PRIMARY FUNCTION:
Commercial

INSPIRATION:
The bronze drum, pitched roof framework, cow horn, plant decoration pattern and other elements are extracted from totem, costume and architecture of Miao to form a unique pattern through the interpenetration and mutual integration, which reflects the unique characteristics and profound cultural deposits of Miao.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Guided by the idea of sustainable development, we balance the impact of ecology, society and economy to enable the project to achieve the maximum ecological, economic, social and cultural benefits in all aspects in the long run. Starting from local culture, the project introduces ecology, urban aesthetic perception and other ideas to build a cultural town with traditional Miao characteristics, forming a spatial pattern of “one belt, two axes, three streets and 24 major travel timing”.

OPERATION / FLOW / INTERACTION:
This project creates a new landmark of tourism, culture and leisure in Rongshui. The participation of Miao people from surrounding regions into the project makes themselves both residents and workers of the town. They are satisfied materially (employment) and improved spiritually (a deep understanding of their own culture and a broad recognition of the external culture), and are able to give full play to their strengths, create value and maximize their value. Miao people in this region will witness new development, create new cultures, have a new start and embark on a journey in a new era.

PROJECT DURATION AND LOCATION:
The project started in June 2018 and finished in October 2019 in Rongshui Miao Autonomous County, Liuzhou. It covers an area of some 210,000 square meters.

PRODUCTION / REALIZATION TECHNOLOGY:
1. Utilize and transform the terrain properly in line with local conditions; maximize the use of terrain to reduce the investment in earthwork projects and preventive works; 2. Adopt the architectural elements with Miao characteristics, and integrate Miao villages’ characteristics of located near mountains into the layout of architecture. The layout of inner streets is featured by yards, forming three characteristic commercial streets to show the charm of Miao culture; 3. Apply the spatial layout of double first floor, which means that the pedestrian streets of the first floor and the second floor are connected naturally through the layout of architectural traffic elements such as gentle slopes and stairs. The traditional vertical movement between the first floor and the second floor is then transformed into a natural undulating curve to achieve the effect of two first-floors; 4. Build a sink-style courtyard and make the underground garage "rise" to the ground, which would solve the inconvenience caused by the garage being underground; 5. Innovate Miao cultural symbols, combine traditional architecture and modern architecture and include creative elements of different business formats; 6. Utilize the residential stilted buildings with Miao characteristics to create unique guesthouses where people can experience authentic Miao culture. At the same time, it creates a theme hotel with complete functions and of Miao style; 7. Focus on "Miao cultural and creative industry", combine cultural and creative industries with rural areas based on local characteristics to produce a different art impression of folk culture. 8. Make the environment of the town reach the optimum under natural conditions with the application of 3D simulation technology.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project contributes to the formation of a spatial pattern of "One Belt (Miao-style riverside landscape belt), Two Axes (Miao's history and culture axis and Miao's leisure life & landscape axis), Three Streets (Folk Custom Old Street, Miao-style Old Street and Miao-style Water Street) and 24 Major Travel Timing". In terms of traffic design, the project takes fully into consideration the pedestrian system separated from the vehicle system. Roadways will be set along with the plots, and ecological pedestrian walks will be set inside. Meanwhile, a slow traffic mode with pedestrian-water cruise ships and three docks will be designed in the city. In terms of landscape design, the project makes full use of existing rivers, slopes and other topographical and geomorphic elements and original landscape elements, adhering to the concept of being green and ecologically friendly, so as to make architecture and environment complement each other and meet the multifunctional needs of landscape, recreation, leisure and socializing. In terms of architectural design, the project aims to carry forward the traditional Miao culture by utilizing the architectural elements with Miao characteristics. Miao villages' characteristics of locating near mountains are integrated into the layout of architecture. The layout of inner streets mainly centers on courtyards to showcase the charm of Miao culture. In terms of energy-saving design, the warm climate in Rongshui is fully utilized to create a green and livable ecological building suitable for business through spatial design such as courtyards, overhanging eaves and verandas.

TAGS:
Miao-flavor town, Miao cultural and creative industry

RESEARCH ABSTRACT:
Study and analyze design elements such as spatial layout, structure, materials and decorative colors of traditional buildings in the region by referring to literature concerning Miao ethnic group's history and culture. Survey Research: Compare and investigate in detail the typical traditional villages and residential buildings of Miao people to know well the truest current architectural information. Case Study: Study and analyze the typical traditional villages and residential buildings in depth and in detail. Comparative Analysis: Choose cases in different regions and of different types for analyzing after having a full understanding of the characteristics of villages and residential buildings as a whole. We follow the concept of sustainable development to maximize the use of the geography to reduce the investment in earthwork projects and preventive works. We balance the impact of ecology, society and economy to enable the project to achieve the maximum ecological, economic, social and cultural benefits in all aspects in the long run.

CHALLENGE:
Architecture is art and at the same time requires techniques. It is also a paradox incorporating both opportunities and challenges. However, as designers, we need to balance the demands of builders, users, managers and other parties, such as the demands of economic value, social benefit, construction cost, cycle time and artistic value. In the course of designing, innovation in design philosophy and initiative crossover are implemented and major requirements of all parties, industry development, scientific and technological innovation are taken into consideration, so as to find a balance among the stakeholders and precisely create works with both art and techniques integrated.

ADDED DATE:
2020-09-23 04:22:20

TEAM MEMBERS (16) :
Senior Engineer: Yiping Yu, Senior Engineer: Shuangwu He, Senior Engineer: Huadong Zhang, Senior Engineer: Haijiang Fan, Senior Engineer: Defeng Li, Senior Electrical Engineer: Junlin Peng, Engineer: Xiaojian Liu, Engineer: Jiezhu Jiang, Engineer: Jin Tao, Engineer: Yu Zhou, Engineer: Xingchao Yuan, Engineer: Yan Li, Engineer: Wei Chen, Engineer: Junsheng Jiao, Engineer: Huaixin He and Engineer: Xinyi Ren

IMAGE CREDITS:
Yiping Yu and Shuangwu He, 2020.

Visit the following page to learn more: http://www.cqhaofeng.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
CHONGQING HAOFENG PLANNING AND DESIGN GROUP CO.,LTD.

PROFILE:
Established in 1995, Chongqing Haofeng Planning and Design Group is specialized in planning & design and intellectual innovation. We are the first one of its kind listed on the National Equities Exchange and Quotations (NEEQ) in southwest China. The Group has undertaken over 3,000 projects in more than 20 provinces and cities since established and has won good reputation and brand influence. In the past two decades, the Group was in constant pursue of creativity. It supported the social development and strove to develop core technology to increase the enterprise's value.

NOMINATION DETAILS

The Miao Style Town Commercial by Yiping Yu and Shuangwu He is a Nominee in Construction and Real Estate Projects Design Category.

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AWARD DETAILS

The Miao Style Town Commercial by Yiping Yu and Shuangwu He is Winner in Construction and Real Estate Projects Design Category, 2020 - 2021.



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