China Overseas Land Changchun Sales Center by Houfu Chen |
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| DESIGN NAME: China Overseas Land Changchun PRIMARY FUNCTION: Sales Center INSPIRATION: The picturesque environment with ink marks means a place of peach blossoms. The designer chose its name to create a beautiful space with oriental romance. The blooming petals are intertwined with light and shadow in the space. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This case illustrates the designer's understanding of the revival of Chinese culture and a decent lifestyle through the combination of more modern thinking in contemporary Chinese ink painting and Western expression. The design is based on strong ink and color, with natural white space, light and dark, and the contrast between false and true falling flowers to a certain extent, forming a romantic and elegant visual experience. The facade screens are processed into a whole, blending together, showing extraordinary in ordinary places. OPERATION / FLOW / INTERACTION: This is an elegant sales exhibition space, "Luohua" is a unique oriental culture. The designer wants to express the elegance and connotation of the scattered flowers, so that the experiencer can feel the romantic feelings of the East, just like the cultural tacit understanding from the heart. Experience the space that people like very much, and experience the powerful charm of Eastern culture in this environment. PROJECT DURATION AND LOCATION: Duration: 2019.04-2020.01 Location: Changchun,Liaoning Province, China FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Marble, wood veneer, hardened fabric, brushed material, art glass, art metal SPECIFICATIONS / TECHNICAL PROPERTIES: Project Area:1200 sqm Category: Sales Center TAGS: Sales department , New Oriental doctrine , RESEARCH ABSTRACT: Research Type: how to implicitly express oriental culture and make people of different ages like this environment. The research goal is: the favorite type of consumption. Through the designer's design, the experiencer feels that such Orientalism is more what they want, rather than the old-fashioned way in the past. Just after the sales center opened, they basically sold out their houses. Consumers give recognition and trust to the development company. CHALLENGE: There is no simple way to express the effect of romantic falling flowers as much as possible, and modern materials are used to express the mood of light and shadow and falling flowers. ADDED DATE: 2020-09-21 06:26:51 TEAM MEMBERS (1) : Design team: HOLF Design Co.,Ltd and Team members: Houfu Chen, Yani Hong etc. IMAGE CREDITS: Houfu Chen, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: China Overseas Land and Investment Limited China Overseas PROFILE: China Overseas Land and Investment Limited China Overseas or "COLI" in short form and the subsidiary of China State Construction Engineering Corporation Limited, was incorporated in Hong Kong in June 1979. It is engaged in construction and contracting, property development and infrastructure investment, with operations currently in Hong Kong, Macau and Mainland China. |
| AWARD DETAILS | |
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China Overseas Land Changchun Sales Center by Houfu Chen is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Houfu Chen. · Click here to register inorder to view the profile and other works by Houfu Chen. |
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