Landscape Gift Box by JiaXin Qiu

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DESIGN DETAILS
DESIGN NAME:
Landscape

PRIMARY FUNCTION:
Gift Box

INSPIRATION:
In 2020, people have just experienced an epidemic disaster. This package is designed with some brighter colors. Soft lines and spectacular scenery can be relaxing. The use of paper can reduce manufacturing costs, and lower final product prices will allow more people to choose this wonderful gift. Using 2D to show 3D effect has been a success.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The elements of waves, Chinese mountains and the moon to make up a spectacular picture. The color of the mountain comes from the traditional Chinese color "Danxia". The rabbit running in the sea comes from Chinese mythology. This design is used for Chinese traditional food moon cakes.

OPERATION / FLOW / INTERACTION:
There are drawers at the bottom of the gift box to hold moon cakes. And in the three-dimensional scene, there are drawers to put knives and forks.

PROJECT DURATION AND LOCATION:
The project completed in Shanghai in July 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The 3D scene is divided into 2D slices, and each slice is arranged at the same distance from near to far to form a unique visual effect. The material used is just paper. The paper is printed into a picture, and the details of the pattern are engraved by laser.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width175mm depth175mm height275mm

TAGS:
Chinese, paper cut, 3D, Installation art

RESEARCH ABSTRACT:
Studied Chinese traditional colors and found that during the Ming Dynasty, many painters in southern China began to make western style paintings for western merchants. The colors used in these paintings are brighter and softer. This is a very special era in which Chinese and Western cultures blend. So red is used as the mountains color , while the traditional Chinese mountains were mostly green or gray.

CHALLENGE:
This gift box hopes to show good visual effects on the front, left and right sides and above. So in the end, the scene presented by the gift box has no boundaries. Tried in resin, glass and other materials, but finally only used paper.

ADDED DATE:
2020-09-18 07:44:33

TEAM MEMBERS (1) :


IMAGE CREDITS:
JiaXin Qiu, 2020.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Artaste

PROFILE:
This design is designed by Shanghai Jiaxin Catering Management Co., Ltd. The company's brand is Artaste. This is a young food design brand founded in 2014, the main business is creative packaging of candy, chocolate and desserts. This packag is used for the moon cake gift box.



NOMINATION DETAILS

Landscape Gift Box by Jiaxin Qiu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Landscape Gift Box by Jiaxin Qiu is Winner in Packaging Design Category, 2020 - 2021.



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