SS2019 Splash Silicone Rubber Clothing Fashion Apparel by Viktoria Marchev

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DESIGN DETAILS
DESIGN NAME:
SS2019 Splash Silicone Rubber Clothing

PRIMARY FUNCTION:
Fashion Apparel

INSPIRATION:
The designer loves to define garments as an abstract extension of the human body. For this particular collection the designer drew inspiration from her personal experiences learning about the importance of water within the healthy functioning of the body, how it impacts blood structure. She expressed it in two ways: using circles and injecting water and other colorful liquids between layers of silicone as a symbolic representation of this healthy flow.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The designer has been experimenting with silicone rubber since 2014. The molding-casting technology requires precise preparation, the emphasis is more on the design process, as the making itself is limited to the time of pouring. Splash is an advanced version of the Spring-Summer 2015 Clones, which earned the designer the category of innovative designers on Not Just A Label. The title Splash refers to the technology which involves liquid being injected between layers of silicone.

OPERATION / FLOW / INTERACTION:
The pieces made of silicone rubber do not require any sewing, therefore there are no real seams or trimmings, which creates a very neat appearance. The pieces are simultaneously flexible and have a strong hold, which feature eliminates wrinkles. The cleaning of the pieces is highly-efficient as the surface is waterproof, they don't require machine wash, can be wiped off with light detergents, alcohol for disinfection and can be patted dry with paper towel or any water absorbent cloth. The same way the pouring process allows no waste during the production as there is no excess material in the mold.

PROJECT DURATION AND LOCATION:
The development of the technology started in 2014 with the designer's first silicone rubber collection Spring-Summer 2015 Clones and has been upgraded every year. Splash conceived in 2018 and was completed in August, 2018 and was showcased at New York Fashion Week in the framework of Oxford Fashion Studio's Emerging Designer Showcase in September at Pier59 Studios.

FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design

PRODUCTION / REALIZATION TECHNOLOGY:
Silicone rubber Molding-casting Pouring

SPECIFICATIONS / TECHNICAL PROPERTIES:
There are 18 looks within the collection, sizes ranging from bodysuits, short dresses and one long dress. Bodysuits: Body length: 60 cm, bust: 70 cm, waist: 60 cm, weight: 4 lb, Short dress: Length: 70 cm, bust: 70 cm, waist: 60 cm, hips: 80 cm, weight: 4 lb Yellow dress: Overall length: 135 cm, bust: 70 cm, waist: 60 cm, hips: 80 cm, weight: 14 lb

TAGS:
fashion, apparel silicone, rubber, innovation, sci-fi

RESEARCH ABSTRACT:
The designer has been experimenting with silicone rubber for a couple of collections (5 silicone rubber collections so far), trying something new each season to come. Innovations in each collection: SS2015 Clones - first silicone rubber collection - the foundation of the technology SS2017 Skin Deep - introducing transparent hard silicone vests FW2017 In the cocoon - expanding the volume to big-scale pieces SS2018 Splash - injecting water between layers of silicone to create the ‘splash’ effect FW2019 Possession - complete, multiple-piece outfits made of silicone rubber, including footwear

CHALLENGE:
After several years of experimentation mostly on swimwear, one of the biggest challenges in this collection was to make a big-scale piece. An attractive yellow dress with a huge round skirt and circle "cutouts". The designer faced the challenge to find balance between strength and fragility. Because of the shortness of the curing time of silicone rubber and the size of the project the design itself needed a lot of attention as minor mistakes could result in repeating the whole making process.

ADDED DATE:
2020-09-16 16:11:48

TEAM MEMBERS (1) :
Viktoria Marchev (Viktoria Tisza at the time of the creation)

IMAGE CREDITS:
Runway photography and videography: Oxford Fashion Studio
Main image photography: Charles Hundley, The Runway Authority
Runway model for main image: Dani Le Rose/Dani Rook
Runway model for Optional Image #1: Hanasha Ch.
Runway model for Optional Image #2: Tifannie Kramer
Runway model for Optional Image #3: Stephanie Bardavid
Runway model for Optional Image #4: Mimi Tao

Additional documentation - Campaign
Photography: Dobrin Marchev www.dobrinmarchev.com
Model: Ana Eberg @Red Model Management
Make-up: Anastasia Eisenberg

PATENTS/COPYRIGHTS:
Patent No.

Visit the following page to learn more: https://www.viktoriamarchev.com/ss2019-splash -landing-page
CLIENT/STUDIO/BRAND DETAILS
NAME:
Viktoria Marchev

PROFILE:
Viktoria Marchev (formerly known as Viktoria Tisza) Hungarian native fashion designer launched her brand mainly focusing on women’s swimwear. Since 2014 she has been experimenting with new technologies and she has created molded pieces of silicone rubber, a versatile material, which supports her sci-fi ambience concepts. The technology developed and the pieces created besides being visually pleasing, waterproof and enduring are highly eco-friendly, as there is no waste produced during the creative process and keeping them clean hardly needs water and chemicals. With each and every collection she stretches her boundaries to lift silicone art to a new level. Her designs have already been featured in British Vogue, Vogue China, Vogue Italia, Marie Claire UK, Glamour UK and in almost all significant Hungarian fashion magazines. In 2015 Not Just A Label selected her to its Black Sheep category of innovative designers upon her collection CLONES. In 2019 she was awarded with a sponsorship from the Council of Aspiring American Fashion Designers to showcase her upcoming 4 collections in consecutive seasons at New York Fashion Week, selected upon her collection SPLASH, showcased at NYFW in September, 2018. She presented 3 of her collections at Vancouver Fashion Week. In 2018 she showcased her SS2019 collection ‘Splash’ at New York Fashion Week at Pier59 Studios, at Bureau Seutail Showroom in the framework of London Fashion Week and at San Francisco Fashion Community Week. She showcased her latest FW2019 collection 'Possession' on 12th February starting her series of shows with CAAFD at NYFW at Industria, New York.

NOMINATION DETAILS

Ss2019 Splash Silicone Rubber Clothing Fashion Apparel by Viktoria Marchev is a Nominee in Fashion, Apparel and Garment Design Category.

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AWARD DETAILS

Ss2019 Splash Silicone Rubber Clothing Fashion Apparel by Viktoria Marchev is Winner in Fashion, Apparel and Garment Design Category, 2020 - 2021.



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