Longfor Perfectionism Sales Exhibition Center by Neville Yung

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DESIGN DETAILS
DESIGN NAME:
Longfor Perfectionism

PRIMARY FUNCTION:
Sales Exhibition Center

INSPIRATION:
The project owner and designer, they hope that people can start from this sales center to have a brand-new impression of Perfectionism & quot; (Jiuli Yihe) and thus start a beautiful imagination of future life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Entering the modern-styled sales center, one may find out that every detail reflects an exquisite taste. "A kind of autonomous art and also an art that is dominated by itself." Here is a metaphysical admiration for it while "A place that touches people's hearts and can be immersed" is the best annotation for it. Designer would hope to reshape the three-dimensional imagination of the space through the creative design of the irregular bevels of the space.

OPERATION / FLOW / INTERACTION:
Having taken the human moving path and drifting experience as the standard Designer reorganized the inside space planning so that the plane has a progressive relationship in terms of functional layout, mass difference and privacy. A left-right symmetrical layout is centered on the front desk as a center-axis while the sitting area is arranged around the bar counter so as to guarantee communications not being disturbed.

PROJECT DURATION AND LOCATION:
Duration:Jan-2019 to May-2019, Location:Shenyang City,Liaoning Province, China

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The project presents exquisite, elegant and cultural connotations with its simple and neat facade structure that has been well combined with the red bricks of rich humanistic qualities, the partially used precious stones and the customized metal grills. The texture of the red bricks, the craftsmanship of working with great care and precision and the long-term-maintaining new look of the iron casting and copper sculptures have not only set a new benchmark for living aesthetics but also deeply met the desire of contemporary urban elites for life.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Floor Area 1200 square meters

TAGS:
Simple, Modern, New Style Imterior Architecture, elegant, exquisite

RESEARCH ABSTRACT:
The designers with irregular design method, to decorate the structural column and reduce the ponderous feeling of the column. In that short design period the designer just completes all design work from concept to construction drawing within 35 days. For the construction timing control ,our team need to consider more details of the design, decoration should be simple and easy to do can be completed quickly, in order to shorten the duration.

CHALLENGE:
Short design period the designer just completes all design work from concept to construction drawing within 35 days. For the construction timing control ,our team need to consider more details of the design, decoration should be simple and easy to do can be completed quickly, in order to shorten the duration. Finally at the limited construction costs, it is difficult to select materials, designer find out the new recycle materials are used to replace as main materials to reduce costs and solve the problem.

ADDED DATE:
2020-09-15 11:39:06

TEAM MEMBERS (1) :
Designer:Neville Yung

IMAGE CREDITS:
Neville Yung

PATENTS/COPYRIGHTS:
OAS Design Associates (Beijing)Ltd

CLIENT/STUDIO/BRAND DETAILS
NAME:
Longfor Group Holdings Limited

PROFILE:
Longfor Group, founded in Chongqing in 1993, has developed its business nationwide. The four core business arms cover property development, commercial operation, long-term rental apartments and smart services, and Longfor proactively establishes innovative areas such as elderly-care and urbanization projects. As one of the earliest shopping mall developers in China, Longfor has developed three major brands: “Paradise Walk”, “Starry Street”, and “MOCO”. In the first half of 2019, the rental income of shopping malls increased by 25.7% to RMB 2.11 billion. By the end of June 2019, 220 million people had visited Longfor’s shopping malls, representing an increase of 16% over the same period last year. Longfor ranked 7th among the top 100 property developers in China. As at June 30 2019, the Group has 29 shopping malls, with a construction area of approximately 2.96 million sqm, whose occupancy rate is 98.0%. The Group works with over 4000 merchants and more than 230 strategic cooperation brands. Since 2003, Longfor has commenced exploration in the field of TOD. By the end of June 2019, Longfor had implemented over 20 TOD commercial projects, with a total business development area of more than 8 million sqm under the focus of TOD. Through the combination of various complex spaces and business integration in different urban locations, the ecology was formed to grasp more possibilities in the future. In addition to providing customers with quality products and services, Longfor is dedicated to taking on social responsibility in its role as an outstanding corporate citizen. It has been committed to social welfare undertakings such as housing assurance, poverty alleviation, ecological protection, civic education, employment enhancement and building a harmonious community for a long time. To date, the Group has completed construction of more than 15,000 units of indemnificatory housing. In addition, the Group has developed prominent campaigns such as “Longfor Spring Festival Goods” and carried out poverty alleviation initiatives every year. As of today, the investment in Longfor Charity and Public Welfare has nearly RMB900 million. Supported by its core values of “Entrepreneurship, Integrity, Embracing Changes and Win-Win”, , Longfor has developed a brand persona characterized as “Beyond the Ordinary, Tenacious and Down-to-Earth”. To cope with its rapid business growth, Longfor has developed a multi-level staff recruitment and development system, including its trainee system and “Officials”, “Blooming”, “Appointment of Generals” and “Commercial Customer Service” programmes to recruit candidates. These systems supplied¬ the industry with professional management talents with the spirit of entrepreneurship. Longfor consistently pays attention to talent construction and promotes the employer value proposition of "long for me". In Longfor, employees can walk with professional and efficient teams, work warmly in a simple and direct culture, and iterate with platforms that connect the future. Throughout the life cycle of the career, Longfor continues to provide better products and services for fellow travelers, never forgetting their original intention and working together. In the future, Longfor will adhere to the strategy of “SaaS,Space as a Service” and deeply participate in the reconstruction of urban space and services from the perspective of customers. It will also be driven by technology to constantly upgrade space operations solutions. Meanwhile, Longfor will deeply participating in the reconstruction of urban space and services, and constantly upgrading the capacity of space creation and services, building Alive Space and Compelling Service and constantly practices the business philosophy of “For You Forever”, provide more diversified services and development space for consumers and partners, and become a customer-centered space construction service enterprise.

NOMINATION DETAILS

Longfor Perfectionism Sales Exhibition Center by Neville Yung is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Longfor Perfectionism Sales Exhibition Center by Neville Yung is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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