Snow Time Wine by Evan Chen and Ziming Guo

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DESIGN DETAILS
DESIGN NAME:
Snow Time

PRIMARY FUNCTION:
Wine

INSPIRATION:
We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.

OPERATION / FLOW / INTERACTION:
When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!

PROJECT DURATION AND LOCATION:
The project was launched in Shaoxing in July 2020.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.

TAGS:
logo,packaging,illustrations,graph ics

RESEARCH ABSTRACT:
We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.

CHALLENGE:
Grasp the relationship between traditional brands and emerging markets to guide packaging design.

ADDED DATE:
2020-09-11 08:25:19

TEAM MEMBERS (7) :
Evan Chen, Ziming Guo, Leti Liu, Suheng Yao, yoga Zhai, Fan Zhang and Min Fang

IMAGE CREDITS:
Evan Chen and Ziming Guo, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Lascaux Design Institute Inc.

PROFILE:
We are a small, independent, original design agency that combines tradition with distinction; dedicated to integrating artistic aesthetics in commercial design work and / finding a balanced expression between modern and traditional / artistic and commercial.Always being curious, constantly asking questions and trying to constantly find answers to problems from life; always being open-minded and trying to think and look at the world from the perspective of the brand owner and the brand consumer. Every project is a new challenge, and we oppose the old, rigid and conventional solutions and promote unique ideas and expressions. We always believe that in the design process, the client will also play the role of "designer", deep participation in the design work, good design must be the product of the designer and collaborators, and mutual achievements.

NOMINATION DETAILS

Snow Time Wine by Evan Chen and Ziming Guo is a Nominee in Packaging Design Category.

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AWARD DETAILS

Snow Time Wine by Evan Chen and Ziming Guo is Winner in Packaging Design Category, 2020 - 2021.



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