Hey Mama Wine Beverage Packaging by Andrea Beaulieu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hey Mama Wine PRIMARY FUNCTION: Beverage Packaging INSPIRATION: Inspiration came from the bright, tropical georgraphic location where the product was first launched, in Rosa Beach, Florida. With hand-drawn illustrations and custom typeface, the packaging reflects the fun spirirted nature of all mothers out there. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Hey Mama Wines was inspired by all the amazing mothers out there who deserve an equally as amazing beverage. The product was created to bring a smile to the faces of all the women that received it! Part of the proceeds that Hey Mama Wines receives, goes towards female driven charities as well. OPERATION / FLOW / INTERACTION: This is a beverage that is intended to be enjoyed. PROJECT DURATION AND LOCATION: Project started in January 2020 and was printed June 2020 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Design was created with Adobe Photoshop and Adobe XD and printed with Pacific Southwest Container and Team PSC. SPECIFICATIONS / TECHNICAL PROPERTIES: 4 (7/32) x 4 7/32) x 5 (9/32). 4 cans x 250 ml/each TAGS: wine, beverage, branding, packaging, alcohol, typography, illustration RESEARCH ABSTRACT: We are a design team that are also mothers so creating a product that we could also see ourselves purchasing was a huge motivating factor in our design. The founder, Lauren Stokes is also a mother and worked with close friends to pull ideas for what this new product would represent. CHALLENGE: Our challenge was to create a product that could be unique enough to stand out on shelves at major retailers such as Target. We wanted to keep in mind the consumer, a mother, who would be shopping and what would capture her eye. We went with a feminine color palette and incorporated custom illustrations to give this package design a fun and vibrant look. ADDED DATE: 2020-08-25 13:57:28 TEAM MEMBERS (2) : Andrea Beaulieu and Sara Pullen of Studio Linear - Branding + Package Design and Weekend Creative - Photography IMAGE CREDITS: Photography by Weekend Creative |
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| Visit the following page to learn more: https://www.studiolinear.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Studio Linear PROFILE: We are a sister owned, a boutique creative agency specializing in Branding, Packaging and Web Design. |
| AWARD DETAILS | |
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Hey Mama Wine Beverage Packaging by Andrea Beaulieu is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Andrea Beaulieu. · Click here to register inorder to view the profile and other works by Andrea Beaulieu. |
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