Golden Eagle G Nanjing Business Hotel by Yang Bangsheng

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DESIGN DETAILS
DESIGN NAME:
Golden Eagle G Nanjing

PRIMARY FUNCTION:
Business Hotel

INSPIRATION:
Golden Eagle G Hotel Nanjing is located in the world’s highest three-tower building. The owner expected a top-class luxury hotel in line with the level of the landmark to present the fashion and vitality of Nanjing. Based on the requirement, the designer defines “trend” as the establishment of common cultural cognition beyond sensory stimulation. From the city’s history, the Qinhuai Culture, which matches the brand’s spirit, is extracted for the creation of a new ethnic yet stylish hotel.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Qinhuai River, an epitome of the history and culture of Nanjing, is extracted as the design theme. Ancient Chinese scholars’ stories that ever happened along the riverside are translated into decoration elements via modern design approaches so that the glamour of history collides yet mixes with today’s fashion and vitality in the space. In this way, a unique living experience with a taste of both elegance and vogue is delivered to guests to redefine top-class luxurious and trendy lifestyle.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in 2017 in Nanjing and finished in September 2019 in Nanjing.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Cultural elements related to the river, such as ancient city gate, city wall and Yuhua Stone, are integrated into the space by modern materials like metal, stone and glass, which transform the profoundness of history into fashion and lightness and fill the space with a sense of future. Being a place where the past meets the future, the hotel utilizes space to remind guests of old times and provides them with a possibility of exploring new lifestyle.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Project Area: 37000 square meters

TAGS:
Nanjing regional culture, city memory, chao Hotel, Exploring new lifestyle

RESEARCH ABSTRACT:
From the perspectives of nature and people, we conducted thorough research into the regional culture of Nanjing by literature searching and field investigations. As the capital of six dynasties, Nanjing has long history and splendid cultures. Among them, we carefully selected Qinhuai, the river that has nurtured the city and witnessed its development, as the origin of design, making the hotel a carrier of culture that reproduces the extremely luxury lifestyle once staged along the riverside.

CHALLENGE:
Traditional Chinese culture emphasizes stability, etiquette and moderation, whereas a fashion brand aims to break rules, set a style and draw attention. To create an ethnic yet stylish hotel, the top priority is to blend the cultures that seem contradictory. The pain point of design was the floor where the three towers are connected. Its large area and long flow lines will lead to poor experience if space arrangement fails to distract guests. Moreover, the central area is darker due to lack of natural light. To solve these problems, we build an artistic bar at the atrium to attract guests’ attention and ease their feeling of boredom. The bar also serves as a transport hub to other spaces.

ADDED DATE:
2020-08-17 02:20:56

TEAM MEMBERS (3) :
Yang Bangsheng, Huang Shengguang and Tan Jiesheng

IMAGE CREDITS:
Yang Bangsheng & Associates Group

Visit the following page to learn more: http://www.yanghd.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Yang Bangsheng & Associates Group

PROFILE:
YANG & Associates Group (YANG for short) is a global renowned large-scale creative design enterprise, specialising on the interior design of international high-end brand hotels. It is headquartered in Shenzhen, China, and has offices in Paris and New York. Founded in 1997 by Mr. Yang Bangsheng, who is a well-known designer in the Asia Pacific hospitality design, YANG consists of more than 500 design elites worldwide and achieves impressive results in the field of international hospitality design. In 2018, YANG was ranked fifth in the TOP 100 global hospitality design firms in the "INTERIOR DESIGN" magazine. As China’s earliest large-scale design enterprise with Class A qualification, YANG has a sound organizational structure and quality management system, and is the first to propose the “All-in-One” design concept integrating architecture, landscape, interior design, M&E and lighting, and provides “One-Stop” service for FF&E design supplies, which can ensure a perfect presentation of the project as well as effectively control budgets. At the same time, based on forward-looking concept and highly creative state-of-the-art design, YANG brings values to clients and creates many urban cultural cards and has received accolades from international management groups and the hospitality design industry. As the leader of China’s culturally distinctive hospitality design, YANG always adheres to the international expression of local cultures and oriental aesthetics. With many excellent projects, YANG has received more than 280 domestic and global awards, such as IIDA Global Excellence Award in Hotels Category, the Gold Key Awards in Best Resort Category, and so on.

NOMINATION DETAILS

Golden Eagle G Nanjing Business Hotel by Yang Bangsheng is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Golden Eagle G Nanjing Business Hotel by Yang Bangsheng is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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