600th Anniversary Temple of Heaven Liquor Packaging by Jiuzhou Li

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DESIGN DETAILS
DESIGN NAME:
600th Anniversary Temple of Heaven

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
2020 is the 600th anniversary of the completion of the Temple of Heaven. For this important anniversary, a set of four bottles of commemorative wine was designed. Why are they divided into four sections´╝čBecause, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, loyal and integrity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace".

OPERATION / FLOW / INTERACTION:
The packaging adopts reusable packaging, which is fixed by upper and lower alloy buckles. The upper buckle is the imperial seal of the emperor, and the lower buckle is the logo of "600th Anniversary Temple of Heaven". The outer packaging of wine can be opened by removing the two buckles respectively.

PROJECT DURATION AND LOCATION:
The project started in April 2019 in Beijing and finished in January 2020 in Beijing

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass is used as the main body and the outer layer of the round cap at the bottle mouth is made of alloy. The color of glass bottle body uses UV printing technology. The outer packing material is a combination of paper and alloy.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle size: Width 66mm x Depth 66mm x Height 260mm Round outer packing size: diameter 120mm x Height 300mm Square suit: Width 200mm x Depth 200mm x Height 360mm

TAGS:
product design, Liquor, Temple of Heaven, New Chinese Style, Sacrificing Heaven

RESEARCH ABSTRACT:
The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.

CHALLENGE:
The most difficult part is how to combine the ancient traditional customs of worshipping heaven and worshiping God in China with product design, and how to make products conform to modern international aesthetics while retaining the ancient traditional elements of China.

ADDED DATE:
2020-08-02 01:48:39

TEAM MEMBERS (1) :


IMAGE CREDITS:
Jiuzhou Li, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Beijing Temple of Heaven Store

PROFILE:
Temple of Heaven Park is located in the south of Beijing, on the east side of Yongdingmennei Street in Dongcheng District. It covers an area of about 2.73 million square meters. The Temple of Heaven was built in the 18th year of Yongle in Ming Dynasty (1420), and was rebuilt during Qianlong and Guangxu in Qing Dynasty. Now it is a world cultural heritage, a national key cultural relic protection unit, a national AAAAA-level tourist scenic spot, and a demonstration site of a national civilized scenic spot. Temple of Heaven Park was a place where emperors sacrificed to the emperor and prayed for abundant harvest in Ming and Qing Dynasties.

NOMINATION DETAILS

600th Anniversary Temple of Heaven Liquor Packaging by Jiuzhou Li is a Nominee in Packaging Design Category.

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AWARD DETAILS

600th Anniversary Temple of Heaven Liquor Packaging by Jiuzhou Li is Winner in Packaging Design Category, 2020 - 2021.



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