Bairuiyuan Wolfberry by Ke Xia

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DESIGN DETAILS
DESIGN NAME:
Bairuiyuan

PRIMARY FUNCTION:
Wolfberry

INSPIRATION:
The idea stems from the patented technology that customers want to launch a fresh Wolfberry product to open the quality gap with similar products in the market. To this end, the design team designed the packaging for this wolfberry product from Ningxia, China, and make it look valuable, quality and cultural. The design Inspiration comes from ancient Chinese inscriptions. The text is branded on the box in the form of inscription, which reflects the brand's focus on the product and can withstand the baptism of the years, and thus intuitively conveys the selling point of the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This product selects the first stubble variety of Ningxia wolfberry core production area. The overall design is red and white. Adopts the embossing craft and the red waist seal,on which hot stamping gold edge, it symbolizes the golden years,When you pull the waist seal and pull out the lid tied to red silk, the row of wolfberry "FreshLockedbottle" into your eyes. The design team chose the lock fresh bottle with the function of lock fresh, which is the first time in the same type of product so far.

OPERATION / FLOW / INTERACTION:
Open the magnetic buckle adsorption lid, five cans of wolfberry will appear in front of you. Take out the bottle and unscrew the bottle cap, tear off the cap film to enjoy the fresh wolfberry, easy to use, at the same time, the bottle body with a scale to mark the daily consumption, can let the user know the amount of each time accurately, improve the user experience.

PROJECT DURATION AND LOCATION:
The project starts from March 2018 in Chengdu and ends in December 2019 in Chengdu. In addition, it came to market in China in December 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The outer box surface of the package is filled with soft material, which makes the whole box surface full, and can play a good impact buffer effect. The exterior of the box is made of cotton paper embossing process, the main structure of the box body is made of industrial cardboard to ensure the bearing capacity and structural strength. The internal tank design is the first one-way exhaust packaging design in the Chinese Wolfberry product market, so as to prevent the entry of external air, keep the drying degree of the product, and then ensure the freshness of the product.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Outer packing size:Width 400 mm x Depth 168 mm x Height 100 mm. Inner bottle:Diameter 60 mm x Height 120 mm.

TAGS:
Fresh , Wolfberry , Chinese , Style , Bairuiyuan , Locked

RESEARCH ABSTRACT:
The significance of researching this project is to offer a product that can represent scientific and technological strength of the enterprise. Through long-term research, characters of the products in the technology have been known, special package is designed to guarantee original nutrition of the products, this mode can be used to other similar products. Meanwhile the one-way exhaust bottle used in the design of the tank is the first application in the Chinese market of wolfberry industry, and it has also opened the way for the product development and design of the whole industry.

CHALLENGE:
In the creation process, the biggest challenge is to keep products fresh and dry. The can shall reflect both cultural connotation and actual functions. To achieve the goal, the design team found special vendor to customize the can.

ADDED DATE:
2020-07-16 02:09:20

TEAM MEMBERS (6) :
Designer:Peng Jiang , Designer: Yong Zou , Designer:Chun Hao Shan, Chief creative officer:Ke Xia, Process designer:Wen Chen and Effect drawing designer:Chong Yue Ye

IMAGE CREDITS:
Image#1:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019.
Image#2:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019.
Image#3:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Image#4:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Image#5:Effect drawing designerChong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.

Visit the following page to learn more: http://www.ycguge.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Bai Ruiyuan Chinese wolfberry co., Ltd.

PROFILE:
The headquarters of Bairuiyuan Wolfberry Limited by Share Ltd. is located in Yinchuan City, Ningxia Province. As a scientific and technological enterprise with whole industry chain, the company specializes in five-in-one scientific and technological development, planting, production and processing, marketing and cultural tourism of wolfberry. Relying on the resource superiority of Ningxia wolfberry and combining traditional Chinese medicine with modern high technology, wolfberry can be developed overall by cooperating with domestic and foreign scientific research institutions. The company has established the brand strategy “Bairuiyuan Wolfberry, a little bit expensive but high quality” and built “Bairuiyuan Pattern” integrating development in the primary, secondary and tertiary industry. Keeping the belief “a group of people in a whole life just for a high-quality wolfberry”, the company will create a hundred-year Bairuiyuan brand and realize hundred-year Bairuiyuan dream.

NOMINATION DETAILS

Bairuiyuan Wolfberry by Ke Xia is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Ke Xia is also kept secret. This information will also be available later.
AWARD DETAILS

Bairuiyuan Wolfberry by Ke Xia is Winner in Packaging Design Category, 2020 - 2021.



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