Hang Seng Bank New Generation Branch by Marco Choi and Yan Yik Lun

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DESIGN DETAILS
DESIGN NAME:
Hang Seng Bank

PRIMARY FUNCTION:
New Generation Branch

INSPIRATION:
The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.

OPERATION / FLOW / INTERACTION:
This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.

PROJECT DURATION AND LOCATION:
The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Total area: 152 meter square.

TAGS:
Bank, bank design, e-banking, Branch design, retail design, New Generation banking

RESEARCH ABSTRACT:
Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.

CHALLENGE:
The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.

ADDED DATE:
2020-07-03 09:13:37

TEAM MEMBERS (4) :
Marco Choi, Yan Yik Lun, Natalie Chan and Fung Yeung

IMAGE CREDITS:
Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab

PATENTS/COPYRIGHTS:
Copyrights belong to IMO design limited, 2019.

Visit the following page to learn more: http://www.imod.com.hk/new-gallery-37
CLIENT/STUDIO/BRAND DETAILS
NAME:
IMO design

PROFILE:
IMO design is a local design house found by Marco Choi & Yan in Hong Kong since 2017. They have more then 10 years experience in commercial, office, retails & bank design. Especially in chain store design, the prestigious clients include Hang Seng Bank, 3HK, Mannings. In 2019, IMO design took up the milestone project - Hang Seng Bank Branch renovation. It was fully revamped new branch images of Hang Seng retails banking including Mass banking, Prestige banking and Business banking. Most successfully established the new branch images and standardized the design for coming branch renovation rollout. To tackle any kind of design project with our skills. IMO think about every design should have their own tailor-made suit and do a balance on an innovative, artistic and practical design.

NOMINATION DETAILS

Hang Seng Bank New Generation Branch by Marco Choi and Yan Yik Lun is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Hang Seng Bank New Generation Branch by Marco Choi and Yan Yik Lun is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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