Fairy Fox Skincare by Antonia Skaraki - A.S. Advertising

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DESIGN DETAILS
DESIGN NAME:
Fairy Fox

PRIMARY FUNCTION:
Skincare

INSPIRATION:
Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.

OPERATION / FLOW / INTERACTION:
The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.

PROJECT DURATION AND LOCATION:
The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Environmentally friendly. Plastic containers with PVC labels.

SPECIFICATIONS / TECHNICAL PROPERTIES:
PVC labels on all the packages. 15x12cm 14,5x8,8cm

TAGS:
baby, care, child, cream, fairy, fox, product, health, skincare

RESEARCH ABSTRACT:
A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.

CHALLENGE:
The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?

ADDED DATE:
2020-06-30 14:23:19

TEAM MEMBERS (3) :
Creative Director: Antonia Skaraki, Art Director: Andreas Deskas and Copywriter: Sotiria Theodorou

IMAGE CREDITS:
Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017

CLIENT/STUDIO/BRAND DETAILS
NAME:
Fairy Fox

PROFILE:
Inspired by “The Little Prince” and the heart-warming messages of the wise fox in this enchanting fable of their childhood, the FAIRY FOX brand ensures a “Healthy Ever After” ending to all skincare issues. FAIRY FOX is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe!

NOMINATION DETAILS

Fairy Fox Skincare by Antonia Skaraki-a.s. Advertising is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Fairy Fox Skincare by Antonia Skaraki-a.s. Advertising is Winner in Packaging Design Category, 2020 - 2021.



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