Neko Goten Cat Tower by Hitomi Otake

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DESIGN DETAILS
DESIGN NAME:
Neko Goten

PRIMARY FUNCTION:
Cat Tower

INSPIRATION:
"Neko Goten" is a new product developed in cooperation with FURUSAKI Co., Ltd. This is a new product development project using wood and craftsmanship from Fukui Prefecture. "Neko Goten" is a cat tower that resembles high-end furniture where cats can play safely. It is a compact cat play area that can be placed in a Japanese rental house or cat cafe. It is a gem made on the basis of understanding the behavior of cats and was designed with attention to detail.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is a very luxurious cat tower that your cat can play with safely. It has been designed with a comfortable environment for cats to live in, and the look and feel of the interior and the gravity of the interior are carefully considered to please the cat as well as the owner.

OPERATION / FLOW / INTERACTION:
This product has a staircase on the left side with a hole in the ground and a clawing board next to the staircase. The cat can relax in the clear hemisphere above it. In the middle, the cat runs on a roller, and the upper sphere is the cat's home. The lower part on the right side is the cat's food area, where he can store his plates and food. Above that is the cat's bed area. This is a play area for the cat that can be climbed up the stairs above it or played on the catwalk.

PROJECT DURATION AND LOCATION:
The project will begin in Tokyo in January 2020, with completion in June 2020 and a Japanese crowdfunding launch in July 2020.

PRODUCTION / REALIZATION TECHNOLOGY:
"Neko Goten" is a product that makes use of wood from Fukui Prefecture and the skills of furniture craftsmen. It is made of oak and cedar wood and finished by hand by craftsmen.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 2200mm x Depth 600mm x Height 1800mm

TAGS:
Cat Furniture, Cat Tower, Cat Design, Pet Furniture, Pet Design, Cats, Wooden Furniture, Japanese Furniture, Japanese Crafts, Japanese Design

RESEARCH ABSTRACT:
It's a design that has been researched and researched to ensure that cats feel comfortable playing in the "Neko Goten", with a variety of opinions taken into account, including the habits of cats, the environment surrounding cats, and what people who own cats are looking for in a cat owner.

CHALLENGE:
It was developed for use in rental houses, cat cafes and veterinary clinics where home renovation for cats is not possible, but its large size and various functions make it difficult to fit into Japanese homes. It is difficult to assemble and deliver, so it is necessary to consider packaging and delivery methods such as shipping to overseas locations.

ADDED DATE:
2020-06-30 11:03:46

TEAM MEMBERS (5) :
Designer:Hitomi Otake, CG Perspective:Yasuhiro Tanaka, Client:FURUSAKI Co., Ltd., Produce:Spollup Co., Ltd. and Production:FURUSAKI Co., Ltd.

IMAGE CREDITS:
Photo:FURUSAKI Co., Ltd.

Visit the following page to learn more: https://design-iris.co.jp
CLIENT/STUDIO/BRAND DETAILS
NAME:
Design:DESIGN Iris Co., Ltd. /Client:FURUSAKI Co., Ltd. 

PROFILE:
Founded in 2017 in Tokyo, Japan by Hitomi Otake, DESIGN Iris Co., Ltd. Is a design company that works on a wide range of projects, including space design, design and display design for commercial facilities, graphic design for logos, menus, and signage, three-dimensional design for packaging and products, and branding design It is a design company.

NOMINATION DETAILS

Neko Goten Cat Tower by Hitomi Otake is a Nominee in Pet Supplies and Products for Animals Design Category.

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AWARD DETAILS

Neko Goten Cat Tower by Hitomi Otake is Winner in Pet Supplies and Products for Animals Design Category, 2020 - 2021.



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