Huidao Condiment by Gaowei Xin

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DESIGN DETAILS
DESIGN NAME:
Huidao

PRIMARY FUNCTION:
Condiment

INSPIRATION:
There are so many products in the two series of stewed soup and sauce that it is difficult for chefs to distinguish tastes when using them. At the same time, the original product design is one-time and cannot be preserved for a long time after opening. Designers need to help customers sort out products systematically and solve the problem of easy storage, so as to manage and use them by category.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
When chefs choose other brands of products, because of the many flavors, it increases the difficulty of choosing. And other brands of products are mostly disposable, if the product can not be used up can not be well preserved. Designers use the most concise illustrations and names to distinguish the taste of different products, which facilitates the use of the kitchen. At the same time, the added cover can protect the storage of products.

OPERATION / FLOW / INTERACTION:
When choosing seasonings with different flavors, chefs can intuitively select the desired seasoning on the desktop through intuitive illustration and product name. There is a rotatable cover on the top of the package, which increases the shelf life of the product. At the same time, the bottom of the package is self-supporting, which makes it more intuitive for the chef to use.

PROJECT DURATION AND LOCATION:
The project was done within 2 months. The design is finished in Jinan, production in Jinan City, Shandong Province.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The chef in use will cause product waste, so the designer added a rotatable screw cover on the packaging to extend the shelf life of the product. At the same time, the packaging bag is made of PLA polymer material.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 140mm x Height 220mm

TAGS:
Huidao,seasoning soup,product packaging,seasoning sauce,veikao

RESEARCH ABSTRACT:
Designers have found that chefs need to use dozens of different sauces when seasoning food. How to make the packaging simple and easy to distinguish different tastes? At the same time, it is necessary to solve the problem that the product can be used many times without causing the sauce taste deterioration. Therefore, designers use the most concise illustration vision and eye-catching taste name to distinguish tastes, and add a rotating cover to ensure the product quality and continue to use.

CHALLENGE:
The two series of Huidao sauce are mainly used by catering chefs. Customers need to solve two problems: 1 - there are dozens of products in each series, so it is difficult for chefs to distinguish and use them. 2 - the previous packaging is disposable and must be used up at one time after being disassembled.

ADDED DATE:
2020-06-30 06:21:03

TEAM MEMBERS (4) :
Designer: , Gaowei Xin,, Cuipeng, and Yuerong Liu

IMAGE CREDITS:
VEIKA0, 2020.

Visit the following page to learn more: http://www.veikao.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Shandong Veikao Advertising Co., Ltd

PROFILE:
Veikao is the top strategic decision-making partner of many industry leading brands! Provide four strategic and creative services for enterprises: Brand strategy consulting + product cluster design + brand creative design + integrated marketing promotion. Veikao solves four practical problems for enterprises´╝Ü 1.Top level design problem 2.Product problem 3.Brand problem 4.Communication and promotion

NOMINATION DETAILS

Huidao Condiment by Gaowei Xin is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Gaowei Xin is also kept secret. This information will also be available later.
AWARD DETAILS

Huidao Condiment by Gaowei Xin is Winner in Packaging Design Category, 2020 - 2021.



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