RV wine Wine by Hu Jijun

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DESIGN DETAILS
DESIGN NAME:
RV wine

PRIMARY FUNCTION:
Wine

INSPIRATION:
RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in April 2018 and finished in August 2019 in Shanghai.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
spot UV, Hot stamp print, and Screenprint on recyclable PVC

SPECIFICATIONS / TECHNICAL PROPERTIES:
Red Wine:13.5%vol, 750ml.

TAGS:
Premium, Pure, Fascinating, Unique, Contemporary

RESEARCH ABSTRACT:
In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.

CHALLENGE:
How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind. Control the quality of various special printing processes during production.

ADDED DATE:
2020-06-29 23:56:59

TEAM MEMBERS (1) :
Hu Jijun

IMAGE CREDITS:
Hu Jijun, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
SIVA X Dreamatic Design

PROFILE:
Shanghai Institute of Visual Art is a university offering undergraduate programs distinctive for art nature. Located in Songjiang University Town, Shanghai. SIVA developing into a practice-oriented university culturally and socially with innovation and the integration of education of skill and art at the core. Packaging design is one of the school's characteristics, leading in China.

NOMINATION DETAILS

Rv Wine Wine by Hu Jijun is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Hu Jijun is also kept secret. This information will also be available later.
AWARD DETAILS

Rv Wine Wine by Hu Jijun is Winner in Packaging Design Category, 2020 - 2021.



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· Click here to view the profile and other works by Hu Jijun.
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