Inside Muses Book by Toby Ng Design

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DESIGN DETAILS
DESIGN NAME:
Inside Muses

PRIMARY FUNCTION:
Book

INSPIRATION:
Through storytelling, narratives of each muses are accompanied by illustrations and photography that bring to life the marvels of K11 MUSEA. Referencing the K11 brand, circle graphics on the cover represent the sensuous spheres of the four muses. With exquisite craft to depict fine quality on both book versions, the regular edition is assembled with hand sewn binding while the executive hardcover edition is encased in a premium clear acrylic box, reminiscent of vitrines displaying object d’art.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A Muse by the Sea, K11 MUSEA is a retail and dining space in Hong Kong advocating contemporary art and design. Inside Muses is a publication created to feature works from the four muses of the unique retail concept: Architecture, Furniture, Nature and Art. Reflecting the spirit of discovery, Inside Muses is designed to evoke a explorative and engaging experience through an unconventional book format that leads readers on a journey of adventure and new perspectives at every turn.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2020-06-29 11:30:19

TEAM MEMBERS (1) :


IMAGE CREDITS:
Toby Ng Design, 2020.

Visit the following page to learn more: https://www.toby-ng.com/works/inside-muses/
CLIENT/STUDIO/BRAND DETAILS
NAME:
K11 MUSEA

PROFILE:
Characterised as a Muse by the Sea, K11 MUSEA is more than just a retail mall. It is a cultural destination located in East Tsim Sha Tsui, overlooking Hong Kong’s spectacular skyline. Contemporary art and design are advocated throughout the retail and dining experience creating a vibrant space that brings each visitor on a sensory adventure.

NOMINATION DETAILS

Inside Muses Book by Toby Ng Design is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

Inside Muses Book by Toby Ng Design is Winner in Print and Published Media Design Category, 2020 - 2021.



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