Town Longquan Tower Liquor Packaging by Jin Tao He |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Town Longquan Tower Liquor PRIMARY FUNCTION: Packaging INSPIRATION: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting. OPERATION / FLOW / INTERACTION: no PROJECT DURATION AND LOCATION: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019 |
PRODUCTION / REALIZATION TECHNOLOGY: NO SPECIFICATIONS / TECHNICAL PROPERTIES: no TAGS: Liquor and Spirits；Small bottle of wine RESEARCH ABSTRACT: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore, CHALLENGE: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,afte ADDED DATE: 2020-06-29 06:29:23 TEAM MEMBERS (1) : Designer:Fanggui Chen IMAGE CREDITS: NO |
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| Visit the following page to learn more: http://www.gdtianchao.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shantou Datianchao Brand Planning Co., Ltd. PROFILE: A brand planning agency focused on FMCG, with many years of experience in brand planning and packaging creative planning, to provide high-quality and comprehensive services to service customers |
| AWARD DETAILS | |
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Town Longquan Tower Liquor Packaging by Jin Tao He is Winner in Limited Edition and Custom Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Jin Tao He. · Click here to register inorder to view the profile and other works by Jin Tao He. |
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