Growing Tree Coat Rack by Lei Yang, Shaohua Lei and Chengyong Li

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DESIGN DETAILS
DESIGN NAME:
Growing Tree

PRIMARY FUNCTION:
Coat Rack

INSPIRATION:
Design Idea: Through systematic thinking about the relationship between coat racks and children, the designer hopes to use fewer materials and smarter structures to assist children as they grow to understand the concept of growth even better. Products have life cycles, and it is up to the designer to extend their life as much as possible, promoting sustainable design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a coat rack that can accompany children to grow up. Use the concept of saplings grow into towering trees to tell children to understand the growth process of growing tall, so when designing this coat rack, the spiral structure is used to adjust the height of the coat rack, which is convenient for children who keep growing up to use.

OPERATION / FLOW / INTERACTION:
With a smart structure, bright colors, and geometric elements, the Growing Coat Tree will attract children to organize their belongings on their own, form good habits while young, and promote organizational skills as they grow into adults. The sturdy round base ensures stability and provides a safer environment for children.

PROJECT DURATION AND LOCATION:
The project started in Zhengzhou in October 2019 and was completed in Zhengzhou in March 2020.

FITS BEST INTO CATEGORY:
Furniture Design

PRODUCTION / REALIZATION TECHNOLOGY:
Geometric elements are used as the shape of hooks, and the same structure is used to adjust their angles and heights, so as to cultivate children's good habits of self storage and arranging clothes, hats and schoolbags. With the bottom disc used for fixing and supporting, the childish appearance and ingenious structural application complement each other.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 330mm, Depth 330mm, Height 1500mm

TAGS:
Growing, Rack, Children, Sustainable, Spin

RESEARCH ABSTRACT:
Thinking from the perspective of children, the designer sought to create a coat rack that would accompany them as they, their needs, and their preferences grew and changed. The Growing Coat Tree was the result.

CHALLENGE:
Systematically think about the relationship between the coat rack and children, and use less materials and smarter structures to satisfy the cognitive feelings of children in their growth stage. Products in life have a certain life cycle. What designers can do is to try to extend the service life of products as much as possible. This concept also conforms to the topic of sustainable design.

ADDED DATE:
2020-06-29 01:20:41

TEAM MEMBERS (1) :
Lei Yang、Shaohua Lei、Chengyong Li、Yali Shen、Fei Chen

IMAGE CREDITS:
Lei Yang, Shaohua Lei and Chengyong Li, 2020.

PATENTS/COPYRIGHTS:
Patent No:202030188414.8 Patent No:202020690491.8

CLIENT/STUDIO/BRAND DETAILS
NAME:
ZIEL HOME FURNISHING TECHNOLOGY CO.,LTD

PROFILE:
ZIEL HOME FURNISHING TECHNOLOGY CO.,LTD, headquartered in Zhengzhou, China, is an enterprise of global brands that focuses on cross-border E-commerce. Since its establishment in 2007, ZIEL has developed SONGMICS, VASAGLE, and FEANDREA. These brands cover household goods, furniture, pet products, outdoor items, and other categories. They are sold to more than 50 countries and regions through international E-commerce platforms such as Amazon, eBay, Wayfair, and Alibaba, and its self-owned online platforms.

NOMINATION DETAILS

Growing Tree Coat Rack by Lei Yang, Shaohua Lei and Chengyong Li is a Nominee in Furniture Design Category.

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AWARD DETAILS

Growing Tree Coat Rack by Lei Yang, Shaohua Lei and Chengyong Li is Winner in Furniture Design Category, 2020 - 2021.



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