Refracting Reality Book Design by Ching-Fa Lung

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DESIGN DETAILS
DESIGN NAME:
Refracting Reality

PRIMARY FUNCTION:
Book Design

INSPIRATION:
Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.

OPERATION / FLOW / INTERACTION:
Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.

PROJECT DURATION AND LOCATION:
The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.

SPECIFICATIONS / TECHNICAL PROPERTIES:
W8.5" x D1.75" x H11.75", 368 pages

TAGS:
Book Design, Editorial Design, Typography, Transmedia Design

RESEARCH ABSTRACT:
In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries. Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.

CHALLENGE:
To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.

ADDED DATE:
2020-06-28 23:39:13

TEAM MEMBERS (1) :


IMAGE CREDITS:
Photographer: Kevin Martin

Visit the following page to learn more: https://www.chingfalung.com/refractingreality /
CLIENT/STUDIO/BRAND DETAILS
NAME:
Art Center College of Design

PROFILE:
Founded in 1930 and located in Pasadena, California, ArtCenter College of Design is a global leader in art and design education. With a current enrollment of approximately 2,250 students (54% female and 46% male, representing more than 40 countries), the College has a student/faculty ratio of 8 to 1. ArtCenter offers 11 undergraduate and seven graduate degrees in a wide array of industrial design, visual and applied arts disciplines, as well as a joint MS/MBA program with the Drucker School of Management and a minor in Social Innovation through the Designmatters program.

NOMINATION DETAILS

Refracting Reality Book Design by Ching-Fa Lung is a Nominee in Print and Published Media Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Ching-Fa Lung is also kept secret. This information will also be available later.
AWARD DETAILS

Refracting Reality Book Design by Ching-Fa Lung is Winner in Print and Published Media Design Category, 2020 - 2021.



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