Watch Tower Cat Climbing Tree by Fei Chen, Lei Yang and Qi Wu

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DESIGN DETAILS
DESIGN NAME:
Watch Tower

PRIMARY FUNCTION:
Cat Climbing Tree

INSPIRATION:
For pet lovers, they always hope to stay close to their beloved pets. At the same time, they’d love to have a wonderful home. This cat climbing tree explores a new form of cat furniture, which not only creates a wonderland for pets to live and play but also spices up human's homes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To boost the harmonious relationship between cats and home environments, the cat climbing tree breaks the bulky stereotype of existing cat trees. According to cats’ habits, the upper part is used as a resting place and watchtower for cats to observe their territory. The lower part is designed for entertainment, offering cats a large, safe playing area. Meanwhile, the cat climbing tower is detachable, allowing for easy transportation and less transportation cost.

OPERATION / FLOW / INTERACTION:
Simple, stylish, and functional. This cat climbing tree is where style meets utility. Crafted with solid wood shelves and supported by a metal frame, it’s durable and stable for energetic cats to jump up and down. Even better, it’s detachable, allowing for easy transportation and assembly.

PROJECT DURATION AND LOCATION:
European and North American markets December 30, 2020

FITS BEST INTO CATEGORY:
Furniture Design

PRODUCTION / REALIZATION TECHNOLOGY:
Detachable cat climbing frame, metal frame, pine wood, and soft cushions, fabric material, filled with sponge, can make the cat sit more comfortably, and the scratcher can sharpen its paws.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1600*800*600mm

TAGS:
Cat climbing tree, Pet supplies, Pet home, Cat Frame, Cat Tree Lookout

RESEARCH ABSTRACT:
Nowadays, the cat climbing tower seems no longer just a place for cats to live in. It's more a space shared by pets and humans. Boasting a unique color, smooth surface, and stable structure, this cat climbing tower integrates the aesthetics with functions, creating a home full of fun for pets as well as a decorative piece that blends in and elevates our home. Crafted with round solid wood shelves and connected with metal poles, the cat climbing tower is customizable so people can arrange the layout according to their preferences. The large base ensures the stability of the whole cat climbing tower.

CHALLENGE:
Easy to disassemble Solid wood

ADDED DATE:
2020-06-28 04:02:12

TEAM MEMBERS (5) :
Lei Yang, Chengyong Li, Qi Wu, Fei Chen and Shaohua Lei

IMAGE CREDITS:
Image #1: Photographer Wang Chaoyang, shooting, 2020
Image #2: Photographer Wang Chaoyang, shooting, 2020
Image #3: Photographer Wang Chaoyang, shooting, 2020
Image #4: Photographer Wang Chaoyang, shooting, 2020
Image #5: Photographer Wang Chaoyang, shooting, 2020
Credit entity name: ZIEL HOME FURNISHING TECHNOLOGY CO.,LTD



CLIENT/STUDIO/BRAND DETAILS
NAME:
ZIEL HOME FURNISHING TECHNOLOGY CO.,LTD

PROFILE:
ZIEL HOME FURNISHING TECHNOLOGY CO.,LTD, headquartered in Zhengzhou, China, is an enterprise of global brands that focuses on cross-border E-commerce. Since its establishment in 2007, ZIEL has developed SONGMICS, VASAGLE, and FEANDREA. These brands cover household goods, furniture, pet products, outdoor items, and other categories. They are sold to more than 50 countries and regions through international E-commerce platforms such as Amazon, eBay, Wayfair, and Alibaba, and its self-owned online platforms.



NOMINATION DETAILS

Watch Tower Cat Climbing Tree by Fei Chen, Lei Yang and Qi Wu is a Nominee in Furniture Design Category.

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AWARD DETAILS

Watch Tower Cat Climbing Tree by Fei Chen, Lei Yang and Qi Wu is Winner in Furniture Design Category, 2020 - 2021.



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