Novacolor Paint Showroom by Peihe Xie

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DESIGN DETAILS
DESIGN NAME:
Novacolor

PRIMARY FUNCTION:
Paint Showroom

INSPIRATION:
It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy. Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.

OPERATION / FLOW / INTERACTION:
Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.

PROJECT DURATION AND LOCATION:
Design time: March 2020 Completion time: July 2020 Location: Shantou, Guangdong Province, China

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Area: 180 sqm Main materials: Stainless steel, paint, microciment, transparent film, switchable glass

TAGS:
Art, Paint showroom, AD Architecture, Cinematic and dramatic

RESEARCH ABSTRACT:
Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released. This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.

CHALLENGE:
The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.

ADDED DATE:
2020-06-22 06:19:31

TEAM MEMBERS (3) :
Chief designer: Xie Peihe, Design team: AD ARCHITECTURE and

IMAGE CREDITS:
Ouyang Yun

Visit the following page to learn more: https://reurl.cc/NXrObp
CLIENT/STUDIO/BRAND DETAILS
NAME:
AD Architecture

PROFILE:
AD Architecture (Shenzhen) is committed to carrying out architectural and interior design and researches from unique perspectives, and dedicated to creating distinctive visual art for each project. With international vision, determination to break the boundary and a strategic project management system, the team insists on an explorative attitude to create interaction between human, human and objects during spatial design practices. AD Architecture's works have been widely recognized across the world, and have won numerous authoritative design awards in recent years, including German Design Award, Red Dot Design Award, Iconic Awards (Best of Best), IIDA Global Excellence Awards, Best of Year Awards, FX International Interior Design Awards, WIN Awards, LEAF Awards, Blueprint Awards, Frame Awards, Asia Pacific Interior Design Awards, etc.

NOMINATION DETAILS

Novacolor Paint Showroom by Peihe Xie is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Novacolor Paint Showroom by Peihe Xie is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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