Mi Transformers Optimus Prime Packaging Building Block Toy by Yang Zhang

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DESIGN DETAILS
DESIGN NAME:
Mi Transformers Optimus Prime Packaging

PRIMARY FUNCTION:
Building Block Toy

INSPIRATION:
The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.

OPERATION / FLOW / INTERACTION:
Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.

PROJECT DURATION AND LOCATION:
The project started in December 2019 and finished in February 2020 in Beijing, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
413x328x90mm

TAGS:
Building block toys, Transformers, Optimus Prime, Toy bricks,

RESEARCH ABSTRACT:
In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.

CHALLENGE:
Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.

ADDED DATE:
2020-06-03 06:34:05

TEAM MEMBERS (1) :
Beijing AIQI Technology Co., Ltd.

IMAGE CREDITS:
Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao

CLIENT/STUDIO/BRAND DETAILS
NAME:
Beijing AIQI Technology Co., Ltd.

PROFILE:
Beijing AIQI Technology Co., Ltd. is an Internet technology company focusing on the R&D in the field of intelligent robot. Here is a group of young people with dreams, creativity, and curiosity. AIQI Technoloty has acquired a number of patents for intelligent hardware products in the overall development process, and in 2015 it became the one and only company in Xiaomi's ecological chain focused on "DIY intelligent robots" products. The company has gathered top engineering research and development strengths and production resourses. Based on advanced technology, it successfully developed a DIY intelligent interactive robot that is easy to operate, willing to learn, can able to innovate, and can be upgraded, providing human-machine interaction for modern life.

NOMINATION DETAILS

Mi Transformers Optimus Prime Packaging Building Block Toy by Yang Zhang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mi Transformers Optimus Prime Packaging Building Block Toy by Yang Zhang is Winner in Packaging Design Category, 2020 - 2021.



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