Oulevi Packaging Design Draft Beer by Zhangyong Hou |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Oulevi Packaging Design PRIMARY FUNCTION: Draft Beer INSPIRATION: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: It took a month, Location: Dalian, China FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Stainless steel can SPECIFICATIONS / TECHNICAL PROPERTIES: Net content：1 liter ， Development dimension: 274mm long, 193mm high TAGS: Beer packaging, illustration, beer logo design RESEARCH ABSTRACT: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions. CHALLENGE: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems. ADDED DATE: 2020-05-21 08:09:57 TEAM MEMBERS (1) : Zhangyong Hou IMAGE CREDITS: Zhangyong Hou, 2020. |
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| Visit the following page to learn more: http://www.chiwisdom.net | |||||
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NAME: OULEVI PROFILE: Oulevi beer is a company specializing in brewing pure handmade beer. Its founding teams are all from professional beer enterprises, with more than 20 years of beer production and research experience. Making a better beer is their ideal for this career. |
| AWARD DETAILS | |
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Oulevi Packaging Design Draft Beer by Zhangyong Hou is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Zhangyong Hou. · Click here to register inorder to view the profile and other works by Zhangyong Hou. |
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