Oulevi Packaging Design Draft Beer by Zhangyong Hou

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DESIGN DETAILS
DESIGN NAME:
Oulevi Packaging Design

PRIMARY FUNCTION:
Draft Beer

INSPIRATION:
Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
It took a month, Location: Dalian, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Stainless steel can

SPECIFICATIONS / TECHNICAL PROPERTIES:
Net content:1 liter , Development dimension: 274mm long, 193mm high

TAGS:
Beer packaging, illustration, beer logo design

RESEARCH ABSTRACT:
Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.

CHALLENGE:
As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.

ADDED DATE:
2020-05-21 08:09:57

TEAM MEMBERS (1) :
Zhangyong Hou

IMAGE CREDITS:
Zhangyong Hou, 2020.

Visit the following page to learn more: http://www.chiwisdom.net
CLIENT/STUDIO/BRAND DETAILS
NAME:
OULEVI

PROFILE:
Oulevi beer is a company specializing in brewing pure handmade beer. Its founding teams are all from professional beer enterprises, with more than 20 years of beer production and research experience. Making a better beer is their ideal for this career.

NOMINATION DETAILS

Oulevi Packaging Design Draft Beer by Zhangyong Hou is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Zhangyong Hou is also kept secret. This information will also be available later.
AWARD DETAILS

Oulevi Packaging Design Draft Beer by Zhangyong Hou is Winner in Packaging Design Category, 2020 - 2021.



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