Zhangtai Haitang Bay Sales Center by Tao Huang and Zhihong Li

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DESIGN DETAILS
DESIGN NAME:
Zhangtai Haitang Bay

PRIMARY FUNCTION:
Sales Center

INSPIRATION:
Except for a combination of architectural structures and beautiful sea views, the design team profoundly redefines the concept of a real estate sales center and reshapes the business culture. The interior design gets rid of the conventional impression of sales center with no more stereotypical commercial features. A vivid, situational and artistic scene is created to bring space, nature and people closer.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Haitang Bay project of Zhangtai Group is located in Beihai,Guangxi. It is a residential project adjacent to Dadun Sea that is meant to be A plus tourism accommodation option in Beihai city. In the design of this case, the 31 Design team follows the concept of merging design elements into the surrounding. The team blurs the boundaries between architecture, art and culture, makes the space closer to nature and empowers the venue to convey powerful emotions.

OPERATION / FLOW / INTERACTION:
Multiple interspersed curves transit naturally by using different building materials. The border of architecture and interior space no longer exists, and the large area of transition offers a huge visual impact to visitors.

PROJECT DURATION AND LOCATION:
The project started in July 2019 in Beihai, Guangxi, China and finished in August 2019.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
A large area of white design extends the space in a serene and pure fashion, and the smooth curves outline the enchanting beauty of the building. Spiral ladders create an air of other-worldly magic and make you feel like wandering on the clouds.

SPECIFICATIONS / TECHNICAL PROPERTIES:
2206 square meters

TAGS:
nature, art, successive, coastline, low-carbon, architecture, culture

RESEARCH ABSTRACT:
The sales center is not only used for marketing and reception at present, but also intended for the community clubhouse in the future. It will be equipped with more facilities for the sake of project owners for long. Therefore, the designers give priority to the flexibility of spatial organization and functional requirements when designing the center. The benchmark for a successful design is set based on the scenes that promise a better life and emotional comfort.

CHALLENGE:
The highlight of this case lies in the rare ecological sea views and the expressive curved ramp at the bottom of the building in concert with the long shoreline of the Silver Beach. The main part of the architecture has an ascending trend that echoes with the theme of “Bright Moon Rising Above the Sea”.

ADDED DATE:
2020-05-07 02:31:07

TEAM MEMBERS (2) :
Creative Director: Tao Huang and Chief Designer: Zhihong Li

IMAGE CREDITS:
Jianzhong Chen

PATENTS/COPYRIGHTS:
Copyrights belong to 31 Design, 2019.

Visit the following page to learn more: http://www.sz31design.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
深圳三一室内设计

PROFILE:
31 Design is dedicated to diversified and high-quality interior design, customized decoration and furnishings services. We are not only getting increasingly favored by influential property developers but also have extensive experience in working with many global brand hotels. 31 Design has successively taken the design of top luxury residences, sample flats, sales offices, clubs and hotels in Shenzhen, Guangzhou, Hong Kong, Sanya and Hangzhou and has in-depth cooperation with high-end property developers such as China Merchants, Greenland, Country Garden and Hong Kong Land and the world's top hotel management groups including Ascott. With an international vision and the ultimate pursuit of project quality, 31 has won the full trust and recognition of customers and partners. Our works have won numerous awards in the world's authoritative design awards, including London Design Awards, AMP Architect Award, IDA International Design Award, American "Interior Design" magazine Golden Bund Award, German Red Dot Award - CGD Design Award, A'DESIGN Award and other world-renowned awards.

NOMINATION DETAILS

Zhangtai Haitang Bay Sales Center by Tao Huang and Zhihong Li is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Tao Huang and Zhihong Li is also kept secret. This information will also be available later.
AWARD DETAILS

Zhangtai Haitang Bay Sales Center by Tao Huang and Zhihong Li is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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