Zodiacville Runners Illustration by Juyeon Park

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DESIGN DETAILS
DESIGN NAME:
Zodiacville Runners

PRIMARY FUNCTION:
Illustration

INSPIRATION:
This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.

OPERATION / FLOW / INTERACTION:
The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.

PROJECT DURATION AND LOCATION:
The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.

SPECIFICATIONS / TECHNICAL PROPERTIES:
260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book

TAGS:
Illustration, Fairy Tale, Pointillism, Zodiac

RESEARCH ABSTRACT:
The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.

CHALLENGE:
There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.

ADDED DATE:
2020-04-22 17:59:16

TEAM MEMBERS (1) :
Juyeon Park

IMAGE CREDITS:
Juyeon Park, 2019

CLIENT/STUDIO/BRAND DETAILS
NAME:
Karandashi

PROFILE:
Karandashi is a non-profit organization that conducts educational support business and fairy tale publishing for Koryoin in domestic and foreign. It is a project team under the Russia-CIS Institute at Korea University, organized by students who desired to contribute to the language and culture education of Koryoin.

NOMINATION DETAILS

Zodiacville Runners Illustration by Juyeon Park is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

Zodiacville Runners Illustration by Juyeon Park is Winner in Print and Published Media Design Category, 2020 - 2021.



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