Heaven Gaia Bespoke Shop by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

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DESIGN DETAILS
DESIGN NAME:
Heaven Gaia

PRIMARY FUNCTION:
Bespoke Shop

INSPIRATION:
Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall"; serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.

OPERATION / FLOW / INTERACTION:
Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.

PROJECT DURATION AND LOCATION:
The project started in April 2019 and finished in December 30 2019 in Beijing.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
digital simulation of wave, cast concret, CNC

SPECIFICATIONS / TECHNICAL PROPERTIES:
800 sqm

TAGS:
shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall"; serves as a background for the clothing

RESEARCH ABSTRACT:
This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall"; serves as a background for the clothing.

CHALLENGE:
I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?

ADDED DATE:
2020-03-31 03:34:52

TEAM MEMBERS (1) :
Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang

IMAGE CREDITS:
Photographer: Simon Wu

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Heaven Gaia

PROFILE:
Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years.

NOMINATION DETAILS

Heaven Gaia Bespoke Shop by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Heaven Gaia Bespoke Shop by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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