Pure Phone by Mudita

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DESIGN DETAILS
DESIGN NAME:
Pure

PRIMARY FUNCTION:
Phone

INSPIRATION:
Smartphones help us in many ways but too often they become a time-consuming burden we carry with us all the time. We decided to build Mudita Pure to deliver: A premium feature phone, which we couldn't find in the current market. A device that helps you enhance your offline time and look after your wellbeing. An ultralow SAR, patented antenna, if you want to minimise your mobile radiation exposure.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mudita Pure is a minimalist premium mobile phone that aims to improve the quality of life in today's world. With an ultralow Specific Absorption Rate head value of 0.08 W/kg and an E Ink display, it is an ideal solution for people who use technology and at the same time take care of their health. Additionally, through the lack of a web browser, applications, games and access to social media sites-Mudita Pure,is designed to reduce distractions, giving users the ability to enjoy life offline.

OPERATION / FLOW / INTERACTION:
Mudita Pure is a minimalist mobile phone with ultralow SAR patented antenna. You can make and receive calls, send and receive text messages, listen to the music. It has no internet browser. Mudita Pure, is designed to reduce distractions, giving users the ability to enjoy life offline.

PROJECT DURATION AND LOCATION:
The project started in 2017 in Warsaw, Poland and is planned to be completed with the phone's premiere in autumn 2020.

FITS BEST INTO CATEGORY:
Social Design

PRODUCTION / REALIZATION TECHNOLOGY:
We are going to use 3 technologies for production. IMD provided by Nissha for front part. Material PC Injection of transparent PC, painting and engraving on the keyboard. Injection of transparent PC and masterbatch (with special graining in the form) for body, lid, buttons and SIM tray. All tooling is being produced locally in Poland with only one exception tool for front part by Nissha is produced in China. Production and assembly will be made also locally in Poland.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Phone body dimensions: 58,82 mm x 14,00 mm x 139,72 mm Phone dimensions including keypad and buttons: 59,57 mm x 14,81 mm x 139,85 mm Phone Weight: Approx 120gr Wireless electronic telecommunications device, especially a mobile phone, consisting of a transceiver, display, keyboard, antenna for operation in GSM 2G 800/900/1800/1900 MHz radio bands, characterized by the fact that the antenna is mounted in the antenna socket inside casing, wherein the antenna socket from the rear of the casing is made in the form of a cut-out, the vertical walls of which are spatially formed, preferably along a wavy serrated line.

TAGS:
mobile phone, minimalist, wellbeing, mindfulness, offline, nature, mudita, pure, digital detox

RESEARCH ABSTRACT:
Research that led to the creation of the Mudita Pure phone. 
Founder experience and ideas. Own observation. Contact with experts. Gathering resources from fields as EMF, mindfulness, digital addictions. Competition observation Designers conduct in depth interviews and tests with potential users based on Design Thinking methodologies to gather insight or test our ideas and prototypes. Kickstarter campaign as a proof of interest and possibility to talk with actual potential users.

CHALLENGE:
Creating a phone which is as neutral as a stone was one of the challenges. Our patented antenna requires quite a lot of space, we want to provide a long-lasting battery so it was also challenging to find a good balance between technical aspects to make it work properly and final ergonomy to make it comfortable in grip. We use of sustainable materials for casing. We are developing own OS for E ink device People like the idea but need to slowly, step by step adapt to the changes.

ADDED DATE:
2020-03-30 18:39:07

TEAM MEMBERS (48) :
Michał Kiciński, Łukasz Anwajler, Tomasz Nosal, Przemek Kitowski, Artur Sawka, Kasia Bocheńska, Ula Vicent Bieniecka, Wojtek Wasiluk, Tiffany Horan, Joanna Mazur-Kobylecka, Magdalena Płaza, Adrian Krupowicz, Ernest Miller, Julia Rupniewska, Łukasz Meyer, Krzysztof Kryczka, Radek Kryszkiewicz, Michał Główczyk, Mateusz Baczewski, Marcin Gąska, Jakub Siemion, Michał Kowalczyk, Dorota Kokosińska, Łukasz Skrzypczak, Adam Dobrowolski, Kuba Kleczkowski, Mateusz Grzywacz, Karina Jankowska, Gosia Szostak, Wiktor Szulfer, Martyna Piaściak, Anna Cichosz, Ola Świerczyńska, Edyta Witek, Natalka Smoczyńska, Michał Jarosz, Dominik Korolczuk, Karol Woźniak, Olga Nastaj-Wojciechowska, Mateusz Kocz, Ola Rogucka, Mike Kurczewski, Ula Kaźmierczyk, Kamil Gajowy, Łukasz Borawski, Kamil Staszewski, Mishka Belibassakis and Kamil Poprawa

IMAGE CREDITS:
Images (Mudita): Martyna Piaściak, Dominik Korolczuk
Video Credits:
Script:Grzech Luft,Urszula Bieniecka, Irek Bednorz
Director/cinematographer: Irek Bednorz
Production Manager:Klaudia Borucka
DoP:Dawid Gut, Irek Bednorz
Production Design:Mateusz Płóciennik
Actor:Marcin Dobski,Gawagai Studio
1stAC:Mariusz Hejna
Sound:Radek Zova Łabuś,Radlab Audio
Light:Ireneusz Chojnacki
MUA:Meg Chmielowiec
Stage Hand:Michał Kreft
Editor: Irek Bednorz
Motion Design:Michał Zachaś
Color:Oskar Pospolitak

PATENTS/COPYRIGHTS:
Product own an Industrial Design patent for shape with community number N° 007534375-0001 Product own patent for unique, ultralow SAR antenna build in-house : patent US 9,900,411 B2, EU 3185352

Visit the following page to learn more: http://bit.ly/2JpRHuF
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Mudita

PROFILE:
Mudita is an European boutique tech company. Its mission is to design consumer electronics that help to bring balance and quality to people’s lives. Minimalistic products, which don’t scream for attention or overwhelm us with needless distractions. Mudita is a Warsaw-based international team of research and development specialists, engineers, software developers, product managers and marketing experts, driven by a mission to create great products that put physical and mental health first. The company was named after a Buddhist term for joy which has its source in the wellbeing of other people.

NOMINATION DETAILS

Pure Phone by Mudita is a Nominee in Digital and Electronic Devices Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Mudita is also kept secret. This information will also be available later.
AWARD DETAILS

Pure Phone by Mudita is Winner in Digital and Electronic Devices Design Category, 2019 - 2020.



· Press Members: Login or Register to request an exclusive interview with Mudita.

· Click here to view the profile and other works by Mudita.
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