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| DESIGN DETAILS |
DESIGN NAME:
Mau
PRIMARY FUNCTION:
Waxed Perfume
INSPIRATION:
The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
OPERATION / FLOW / INTERACTION:
Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
PROJECT DURATION AND LOCATION:
2016-2019
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
SPECIFICATIONS / TECHNICAL PROPERTIES:
Product: Φ14 mm x Height 77mm
TAGS:
perfume, package, packaging design, Japan, washi, waxed perfume
RESEARCH ABSTRACT:
Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
CHALLENGE:
It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
ADDED DATE:
2020-03-30 07:46:59
TEAM MEMBERS (1) :
Art Direction & Design: Moe Nakagawa
IMAGE CREDITS:
Moe Nakagawa(all)
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| COMMENTS |
| Giulia Esposito |
Comment #11843 on December 27, 2022, 5:25 am |
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I am so excited to see the beautiful work that has been awarded with the A' Design Award. The "Mau" Waxed Perfume packaging design is truly remarkable! It reflects great attention to detail and creative use of materials. The combination of its clean lines and subtle colors create a stunning visual that captures the eye and invites further exploration. The overall design is both modern and timeless, and it is a great example of how packaging design can convey the spirit of the product with great success. Congratulations to Moe Nakagawa for their achievement!
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| Paul Williams |
Comment #55904 on January 3, 2023, 8:07 pm |
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Mau is a stunning example of good design that has rightfully earned the A' Design Award in Packaging Design. The delicate mix of waxed perfume, washi paper and watercolor touches creates a sense of softness and lightness that feels like it is floating in the air. With its delicate scent, this waxed perfume is perfect for those who are turned off by stronger smelling alcohol perfumes. The challenge of creating a package without plastics is cleverly addressed by using washi paper. Moe Nakagawa has crafted a truly unique and beautiful product that is well deserving of the A' Design Award.
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| Paul Phillips |
Comment #65256 on January 4, 2023, 12:27 am |
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I absolutely love the way the waxed perfume of "Mau" is presented with a delicate touch of watercolor. The use of washi, a traditional Japanese paper, adds a beautiful and subtle feel to the packaging design. The combination of the waxed perfume and watercolor artwork truly adds to the sense of calmness and relaxation that the product provides. I find the design to be an absolute masterpiece and I am so glad that it has been recognized with the A' Design Award!
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| Elena Petrenko |
Comment #68774 on January 4, 2023, 2:06 am |
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This waxed perfume packaging design is an exquisite combination of traditional Japanese washi paper, calming fragrances and soft watercolor which is sure to delight any user.
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| Adam Harris |
Comment #74602 on January 4, 2023, 4:54 am |
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I am absolutely in awe of the beautiful design of Mau! The use of washi and watercolor to depict the softness of fragrance creates a unique and special experience. The attention to detail and research behind the waxed perfume is particularly impressive, as the soft smell spreads calmness. It speaks to the designer's creativity and skill to be able to create a package that can use only paper without plastics for a product with a low water content. Congratulations to the designer of Mau for winning the A' Design Award - this is truly a remarkable achievement!
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| Chloe Turner |
Comment #83329 on January 4, 2023, 10:08 am |
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I'm in awe of Moe Nakagawa's creative vision! Their packaging design for "Mau" is simply stunning. The light, airy composition captures the essence of softness and lightness, effortlessly evoking the feeling of being "floating in the air". The choice to use waxed perfume was a brilliant move, as it adds a subtle, gentle scent that is perfect for those who don't prefer the stronger scent of alcohol-based perfumes. This work is a fantastic example of how packaging design can bring a product to life and make it stand out from the rest.
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| Mark Allen |
Comment #85020 on January 4, 2023, 11:33 am |
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Congratulations to the designer of this award-winning work for their creative and innovative approach to waxed perfume packaging. The use of traditional Japanese paper, coupled with the delicate watercolor touch, creates a unique and calming atmosphere. The concept of softness and lightness truly comes alive in the design. The research behind the product is evident in its ability to satisfy those who desire a more subtle scent than the standard alcohol perfumes. The challenge of using only paper without plastics makes this work even more impressive. Great work!
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| Elisabeth Clark |
Comment #86385 on January 4, 2023, 12:41 pm |
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I'm so delighted to see Moe Nakagawa's work, 'Mau', winning the A' Design Award for Packaging Design! It is a truly beautiful and innovative piece of design that combines traditional Japanese washi paper with a soft and subtle waxed perfume. The soft watercolour touches are a lovely addition and really bring the design to life.
I love that the research behind the work took into account those who don't prefer alcohol perfume, and the design captures the essence of the lightness and softness that Moe Nakagawa was aiming for. It is a truly stunning piece of work, and a fantastic example of thoughtful, creative design. Bravo!
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