Beauty United Space Salon by John Sun and Renee Zhu |
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| DESIGN NAME: Beauty United Space PRIMARY FUNCTION: Salon INSPIRATION: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning. OPERATION / FLOW / INTERACTION: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting. PROJECT DURATION AND LOCATION: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop. SPECIFICATIONS / TECHNICAL PROPERTIES: About 220 square meters. TAGS: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution RESEARCH ABSTRACT: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others. CHALLENGE: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept. ADDED DATE: 2020-03-30 02:30:29 TEAM MEMBERS (7) : Interior Design: DDDD Creative Studio, Interior Creative Director: John Sun, Project Manager: Renee Zhu, Design Development & On-site Technology: Herb, Brand Positioning: Creative Fiber Consulting, VI Design: Juke Creative Design Studio and Designer: CHRISTOPHE BRANCHU IMAGE CREDITS: Photographer: Sensor Images |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: DDDD Creative Company PROFILE: DDDD is the abbreviation of "Deng Deng Deng Deng". Its Chinese name is pronounced in Cantonese, which sounds like the transliteration of the first four notes of Ludwig van Beethoven’s Symphony No. 5 (“Destiny”). “The Symphony of Destiny” is an outstandingly great musical masterpiece and philosophical artwork, which was created by Beethoven against all odds. In a musical piece, all notes are equal, which implies that only with trustful cooperation and mutual understanding can a successful commercial design be achieved. Inspired by this piece, DDDD hopes to convey the idea that space is not just a physical existence, but more about emotional expression. The four opening notes of “Destiny” are often used as BGM for a grand introduction or presentation, which also indicate that design practices need to break through all constraints, so as to produce amazing works. The DDDD team focuses on breaking traditional thinking, injecting vitality and dynamism into commercial spaces, promoting communication via design, increasing people's happiness and pursuing the true meaning and value of design other than aesthetics. John Sun (Chief designer) Renee Zhu (Project manager) Herb (Design development & on-site technology） |
| AWARD DETAILS | |
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Beauty United Space Salon by John Sun and Renee Zhu is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with John Sun and Renee Zhu. · Click here to register inorder to view the profile and other works by John Sun and Renee Zhu. |
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