Yongqing Fang Grand Theater Renovation Exhibition by MAG studio

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DESIGN DETAILS
DESIGN NAME:
Yongqing Fang Grand Theater Renovation

PRIMARY FUNCTION:
Exhibition

INSPIRATION:
The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design. In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.

OPERATION / FLOW / INTERACTION:
There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.

PROJECT DURATION AND LOCATION:
The project started in September 2019 and finished in November 2019 in Guangzhou.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Area: 334 square meters. Category: Exhibition

TAGS:
Renovation, old street, revitalize, exhibition, contrast

RESEARCH ABSTRACT:
Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.

CHALLENGE:
There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.

ADDED DATE:
2020-03-27 03:51:55

TEAM MEMBERS (2) :
Chief designer: Jan Mok and Designer: Eric Zhou

IMAGE CREDITS:
Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5

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CLIENT/STUDIO/BRAND DETAILS
NAME:
MAG studio

PROFILE:
MAG is a architecture background as a interior design company, we thrives on partnering with clients who are passionate about, and good at what they do; because we are too. And like our clients, we do not see complex challenges as obstacles, but rather opportunities where creative solutions generate the greatest value. We believe that great design has the power to enrich lives, taste, build client’s brand, while being sustainable. Our team have honed their skills in preeminent international firms operating around the world. We are experienced in working within international team structures, and across a broad range of market sectors from retail, hotel & resorts, entertainment, offices, residential, to mixed use developments.

NOMINATION DETAILS

Yongqing Fang Grand Theater Renovation Exhibition by Mag Studio is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Yongqing Fang Grand Theater Renovation Exhibition by Mag Studio is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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