Sister's Ice Cream Ice Cream by Azadeh Gholizadeh

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DESIGN DETAILS
DESIGN NAME:
Sister's Ice Cream

PRIMARY FUNCTION:
Ice Cream

INSPIRATION:
It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.

OPERATION / FLOW / INTERACTION:
The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.

PROJECT DURATION AND LOCATION:
The project started in June 2018 in Iran and finished in August 2018 in Iran.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Food grade Thickened BOPP Material

SPECIFICATIONS / TECHNICAL PROPERTIES:
width 80mm x Height 190mm

TAGS:
Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly

RESEARCH ABSTRACT:
This design comes from a detailed observation of the manufacturer identification.

CHALLENGE:
it was really hard to satisfy the customer. they were far more strict and picky.

ADDED DATE:
2020-03-26 20:26:20

TEAM MEMBERS (2) :
Designer: Azadeh Gholizadeh and Illustrator: Azadeh Gholizadeh

IMAGE CREDITS:
Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Azadeh Gholizadeh

PROFILE:
We are specialists in branded packaging design and we strongly believe in holistic development which we like to call joined-up product thinking. Our approach to packaging design through graphics, structural packaging, and corporate identity creates people-centered brand experiences that produce measurable results.

NOMINATION DETAILS

Sister's Ice Cream Ice Cream by Azadeh Gholizadeh is a Nominee in Packaging Design Category.

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AWARD DETAILS

Sister's Ice Cream Ice Cream by Azadeh Gholizadeh is Winner in Packaging Design Category, 2019 - 2020.



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