Plaza del Sol Crisp Bag by Estudio Maba

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DESIGN DETAILS
DESIGN NAME:
Plaza del Sol

PRIMARY FUNCTION:
Crisp Bag

INSPIRATION:
The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.

OPERATION / FLOW / INTERACTION:
These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.

PROJECT DURATION AND LOCATION:
Murcia, Spain, May 2019 to February 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Still life photography in set for composition of the images. Flexographic printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
195mm x 320mm

TAGS:
Packaging, design, folk, snacks, crisp, set, photography, humor

RESEARCH ABSTRACT:
The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.

CHALLENGE:
Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.

ADDED DATE:
2020-03-26 13:13:59

TEAM MEMBERS (4) :
Strategy: Beatriz Suarez, Art Direction. Miguel Angel del BaƱo, Design: Jose Lorente and Photographer: La Industrial

IMAGE CREDITS:
Estudio Maba

PATENTS/COPYRIGHTS:
Plaza del Sol

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Plaza del Sol

PROFILE:
At Plaza del Sol we develop Spanish products,100% authentic as they transmit the flavours of our rich cuisine, the smell of our land, the light of our sun, the joy of our parties along with the warmth of our people. Our Brand evokes legibility and modernity, creating the only multi-category market offer. We meet your needs whilst constantly innovating to enhance the retail outlets of our customers. Values such as tradition are our north at Plaza del Sol, providing security to our costumers.

NOMINATION DETAILS

Plaza Del Sol Crisp Bag by Estudio Maba is a Nominee in Packaging Design Category.

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AWARD DETAILS

Plaza Del Sol Crisp Bag by Estudio Maba is Winner in Packaging Design Category, 2019 - 2020.



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