Settlements Integrated Campaign by Pancho Gonzalez

Home > Winners > #103849


DESIGN DETAILS
DESIGN NAME:
Settlements

PRIMARY FUNCTION:
Integrated Campaign

INSPIRATION:
The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.

OPERATION / FLOW / INTERACTION:
Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.

PROJECT DURATION AND LOCATION:
Chile, Peru, Argentina, Brazil and Colombia.

PRODUCTION / REALIZATION TECHNOLOGY:
Integrated campaign across 5 countries in South America.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Trailers, posters, digital ads and social media.

TAGS:
Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam

RESEARCH ABSTRACT:
The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.

CHALLENGE:
First online collecting campaign done by Techo Latam.

ADDED DATE:
2020-03-18 04:03:49

TEAM MEMBERS (2) :
Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez. and Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta

IMAGE CREDITS:
Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando

PATENTS/COPYRIGHTS:
Prójimo Los Notarios La Motoneta Deiro Films Fandando

Visit the following page to learn more: https://vimeo.com/383336599
CLIENT/STUDIO/BRAND DETAILS
NAME:
Inbrax

PROFILE:
Omnichannel comprehensive advertising agency with 10 years of experience in the Chilean market, with operations throughout Latin America through the Constellation Group. Started 2010 with just three people and today are already 35 talents working for local and global brands, and our work has been recognized in Chile and abroad, developing the digital ecosystem of each of our clients with successful financial results.

NOMINATION DETAILS

Settlements Integrated Campaign by Pancho Gonzalez is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Pancho Gonzalez when results are announced.
AWARD DETAILS

Settlements Integrated Campaign by Pancho Gonzalez is Winner in Advertising, Marketing and Communication Design Category, 2019 - 2020.



· Press Members: Login or Register to request an exclusive interview with Pancho Gonzalez.

· Click here to register inorder to view the profile and other works by Pancho Gonzalez.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Pancho Gonzalez's Advertising Design?
You will most likely enjoy other award winning advertising designs as well.
Click here to view more Award Winning Advertising Designs.


Did you like Settlements Integrated Campaign? Help us create a global awareness for good advertising design worldwide. Show your support for Pancho Gonzalez, the creator of great advertising design by gifting them a nomination ticket so that we could promote more of their great advertising designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |