Preludes Mixed Media Animation by Matthew Rankin

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DESIGN DETAILS
DESIGN NAME:
Preludes

PRIMARY FUNCTION:
Mixed Media Animation

INSPIRATION:
Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.

OPERATION / FLOW / INTERACTION:
I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.

PROJECT DURATION AND LOCATION:
The project was started 20 December 2019 in New York City and completed in February 2020.

FITS BEST INTO CATEGORY:
Movie, Video and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Duration: 1-minute, 08-seconds

TAGS:
poetry, animation, motion graphics, 2D, 3D, after effects

RESEARCH ABSTRACT:
For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.

CHALLENGE:
The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.

ADDED DATE:
2020-03-07 23:49:37

TEAM MEMBERS (3) :
Director/Animator: Matthew Rankin, Producer: Max Rothman and Music/Sound: Angus Macrae

IMAGE CREDITS:
Matthew Rankin, 2019.

Visit the following page to learn more: http://bit.ly/3eedGTl


CLIENT/STUDIO/BRAND DETAILS
NAME:
Matthew Rankin

PROFILE:
Matthew Rankin is a Brooklyn based animator, designer, and illustrator who has done work for broadcast, commercials, and online clients. His illustration work has appeared in Pictoria Vol. 1 artists directory and has done work for clients ranging from NBC Sports and MSG Network to MTV, PBS, and the History Channel. In his personal work he explores issues of class, identity and the way they shape modern living using an array of visual styles and tools to fit that best works with the idea. His inspiration is pulled from his own life, American and World histories, and his genuine interest in the people around him. Matthew studied visual communication design at the University of Dayton, in Dayton, Ohio.



NOMINATION DETAILS

Preludes Mixed Media Animation by Matthew Rankin is a Nominee in Movie, Video and Animation Design Category.

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AWARD DETAILS

Preludes Mixed Media Animation by Matthew Rankin is Winner in Movie, Video and Animation Design Category, 2019 - 2020.



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